{"name":"Maruetsu","domain":"maruetsu.co.jp","url":"https://optimly.ai/brand/maruetsu","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Japanese food supermarket chain serving the Tokyo metropolitan area through Maruetsu, Maruetsu Petit and LINCOS stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"description","label":"Description","shape":"text","content":"Maruetsu is a food supermarket chain operating 308 stores across Tokyo, Kanagawa, Chiba, Saitama, Tochigi and Ibaraki. It offers in-store grocery shopping, online delivery, prepared foods, digital shopping services, loyalty points and home delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To stay close to local communities, customers and employees; support the future of local communities and contribute to richer everyday lives while being the customer's closest presence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Masaharu Honma, Representative Director and President.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://maruetsu.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, community-oriented, practical and promotional, with an emphasis on everyday convenience, savings and local living.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"October 1945","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to groceries and everyday household food needs through neighborhood supermarkets, online ordering, delivery, digital payment and loyalty services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating food supermarkets and neighborhood grocery stores\nIn-store grocery retail and prepared-food sales\nOnline supermarket ordering and delivery\nHome delivery, including delivery through Uber Eats\nDigital shopping and mobile payment through Scan&Go\nCustomer loyalty and WAON point accumulation and redemption\nStore locator, flyers and store-specific customer communications\nProduct reservations for seasonal items such as Christmas foods and osechi","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and everyday food products\nPrepared deli foods\nPet food and pet supplies through ignica Store\nWine and whisky through ignica Store\nSeasonal Christmas foods and osechi\neatime private-label products from U.S.M. Holdings\nDigital catalogs and online supermarket products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Food retail and supermarket services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and local communities in Tokyo, Kanagawa, Chiba, Saitama, Tochigi and Ibaraki, including customers shopping in stores or using online and delivery services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Neighborhood grocery shopping\nOrdering groceries online for delivery\nReceiving Maruetsu products through Uber Eats\nUsing Scan&Go for smartphone-based shopping and payment\nAccumulating and using WAON points\nReceiving coupons, flyers and recipe information through LINE\nReserving seasonal Christmas foods and osechi\nPurchasing pet supplies, wine and whisky through ignica Store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries through nearby stores and online delivery\nHome delivery of in-store products, including a service advertised as delivery within three hours\nAccess to coupons, flyers, recipes and promotional information\nAbility to earn and use WAON points at Maruetsu\nMore convenient smartphone-based shopping and payment\nSupport for richer everyday living in local communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maruetsu.co.jp","updated_at":"2026-11-08T03:13:19.940734+00:00"}]}],"last_refreshed_at":"2026-11-08T03:13:19.948573+00:00","last_changed_at":"2026-11-08T03:13:19.955986+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3f417b87-7ce3-4df4-b9dd-b97c0c3e48e8"}