# Maruetsu

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/maruetsu
- **Dataset:** https://optimly.ai/brand/maruetsu.json
- **Markdown:** https://optimly.ai/brand/maruetsu/llms.txt
- **Official website:** https://maruetsu.co.jp
- **Slug:** maruetsu
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Japanese food supermarket chain serving the Tokyo metropolitan area through Maruetsu, Maruetsu Petit and LINCOS stores.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Description:** Maruetsu is a food supermarket chain operating 308 stores across Tokyo, Kanagawa, Chiba, Saitama, Tochigi and Ibaraki. It offers in-store grocery shopping, online delivery, prepared foods, digital shopping services, loyalty points and home delivery.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

## Identity

- **Mission:** To stay close to local communities, customers and employees; support the future of local communities and contribute to richer everyday lives while being the customer's closest presence.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Founders & leadership:** Masaharu Honma, Representative Director and President.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Website:** https://maruetsu.co.jp
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Voice & tone:** Friendly, community-oriented, practical and promotional, with an emphasis on everyday convenience, savings and local living.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Founded:** October 1945
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

## Offerings

- **Problem solved:** Provides convenient access to groceries and everyday household food needs through neighborhood supermarkets, online ordering, delivery, digital payment and loyalty services.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Core capabilities:**
  - Operating food supermarkets and neighborhood grocery stores
  - In-store grocery retail and prepared-food sales
  - Online supermarket ordering and delivery
  - Home delivery, including delivery through Uber Eats
  - Digital shopping and mobile payment through Scan&Go
  - Customer loyalty and WAON point accumulation and redemption
  - Store locator, flyers and store-specific customer communications
  - Product reservations for seasonal items such as Christmas foods and osechi
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Products / SKUs:**
  - Groceries and everyday food products
  - Prepared deli foods
  - Pet food and pet supplies through ignica Store
  - Wine and whisky through ignica Store
  - Seasonal Christmas foods and osechi
  - eatime private-label products from U.S.M. Holdings
  - Digital catalogs and online supermarket products
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

## Audience

- **Target industry:** Food retail and supermarket services.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Customer base:** Consumers and local communities in Tokyo, Kanagawa, Chiba, Saitama, Tochigi and Ibaraki, including customers shopping in stores or using online and delivery services.
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Use cases:**
  - Neighborhood grocery shopping
  - Ordering groceries online for delivery
  - Receiving Maruetsu products through Uber Eats
  - Using Scan&Go for smartphone-based shopping and payment
  - Accumulating and using WAON points
  - Receiving coupons, flyers and recipe information through LINE
  - Reserving seasonal Christmas foods and osechi
  - Purchasing pet supplies, wine and whisky through ignica Store
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

- **Customer outcomes:**
  - Convenient access to groceries through nearby stores and online delivery
  - Home delivery of in-store products, including a service advertised as delivery within three hours
  - Access to coupons, flyers, recipes and promotional information
  - Ability to earn and use WAON points at Maruetsu
  - More convenient smartphone-based shopping and payment
  - Support for richer everyday living in local communities
Source: Brand's website (https://maruetsu.co.jp) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

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POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
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application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
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- `security_compliance`

Allowed gap values:
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