{"name":"Mashreq","domain":"mashreq.com","url":"https://optimly.ai/brand/mashreq","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mashreq is a Dubai-headquartered financial institution providing digital-first retail, corporate, investment, Islamic, wealth management, treasury and global markets banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mashreq is one of the UAE’s pioneering financial institutions, operating since 1967. It combines digital-first innovation with relationship banking and serves retail, corporate, institutional and business customers across the Middle East and North Africa and through international offices worldwide. Mashreq is present in 15 countries and has its global headquarters in Dubai.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be the region’s most progressive bank, unlocking innovative possibilities for clients, colleagues and communities through digital-first innovation, standout customer experiences, long-term stakeholder value and inclusive, responsible banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Ahmed Abdelaal, Group Chief Executive Officer; Fernando Morillo, Group Head of Retail Banking; Muhammad Hamayun Sajjad, Chief Executive Officer of Mashreq Pakistan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mashreq.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Progressive, digital-first, innovative, customer-centric, inclusive and focused on responsible banking and sustainable growth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1967","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Dubai, United Arab Emirates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Mashreq Group; the website identifies Mashreq as the group and lists subsidiary companies including Sukoon Insurance, NeoVentures and Mashreq Capital.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible, digital and relationship-based banking and financial solutions for personal finances, payments, borrowing, investing, corporate growth, international banking and treasury needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking\nCorporate and investment banking\nGlobal markets and treasury\nTransaction banking\nIslamic banking and Shari’ah-compliant finance\nWealth management and investment solutions\nDigital banking through Mashreq Mobile, Online Banking, NEO and NEO BIZ\nAccounts, cards, personal loans and home loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings and current accounts\nNEO and NEO PLUS banking\nCredit and debit cards\nPersonal loans\nHome loans\nDigital wealth management and investments\nForeign exchange and money transfers\nMashreq Vantage rewards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Retail customers, individuals, businesses, corporate and institutional clients, stakeholders and communities across the UAE, the MENA region and international markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households seeking digital everyday banking, cards, loans, payments, transfers and investments; businesses and corporate or institutional clients needing tailored banking, transaction banking, treasury, global markets and international financial solutions; customers seeking Islamic banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing savings or current accounts\nTransferring salaries and earning savings interest or cashback\nMaking domestic and international money transfers\nPaying bills and managing finances through mobile or online banking\nApplying for credit cards and using installment payment plans\nFinancing personal needs or purchasing a home\nManaging investments and digital wealth portfolios\nEarning and redeeming rewards on everyday spending","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to accounts and cards through digital channels\nSimpler investment journeys and digital wealth management\nAccess to personal, home and corporate financing\nFaster and more convenient payments and money transfers\nRewards, cashback and savings interest on eligible products\nBanking experiences designed around customer needs\nSupport for corporate growth and international expansion\nAccess to innovative, inclusive and responsible banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mashreq.com","updated_at":"2026-11-08T03:28:03.157415+00:00"}]}],"last_refreshed_at":"2026-11-08T03:28:03.170477+00:00","last_changed_at":"2026-11-08T03:28:03.178955+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7455a7a3-226f-4682-b297-fceb14618f7a"}