{"name":"Mast Farm","domain":"themastfarminn.com","url":"https://optimly.ai/brand/mast-farm","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic boutique mountain inn in Valle Crucis, North Carolina, offering lodging, dining, weddings, retreats, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Mast Farm Inn is an award-winning historic boutique hotel and bed-and-breakfast built around a property dating to 1810. Located in Valle Crucis near Boone, NC, it offers farmhouse rooms, historic cottages, modern cabins, farm-to-fork dining, event spaces, weddings, corporate retreats, live music, outdoor activities, and river access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a place for guests to slow down, reconnect, and enjoy Appalachian beauty through historic lodging, thoughtful hospitality, dining, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Melody Pineda and Shay Frendt are identified as the professional partners operating the inn since 2021. A review on the site also identifies Justin as an owner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://themastfarminn.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, inviting, nostalgic, rustic, romantic, and hospitality-focused, emphasizing Appalachian heritage, relaxation, and personal experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1810 (the original two-room log cabin was built that year)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"2543 Broadstone Road, Valle Crucis, NC 28604, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a peaceful, distinctive alternative to standard hotels for mountain getaways, lodging, weddings, corporate retreats, meetings, dining, and special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Historic lodging in farmhouse rooms, cottages, and cabins\nWedding venue and full-service wedding planning support\nCorporate retreats, business meetings, and team-building coordination\nFarm-to-fork dining and catering\nEvent hosting, live music, and seasonal programming\nRiverfront and outdoor hospitality experiences\nPet-friendly lodging options\nContrast therapy through a wood-fired sauna and cold plunge partnership","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Seven farmhouse rooms\nFour historic cottages\nSix modern cabins\nWedding venue and elopement packages\nCorporate retreat and business meeting venue\nValle Tavern restaurant and cocktail bar\nFarm-to-fork dinners and catering\nBarnyard Bar and gift shop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, travel, dining, weddings, and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Couples, families, leisure travelers, wedding parties, corporate teams, retreat groups, and local dining and event guests.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking historic, boutique mountain lodging near Boone and the Blue Ridge Mountains; couples planning romantic getaways or small weddings; and organizations planning retreats or business meetings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Romantic weekend and mountain getaways\nFamily-friendly vacations\nHistoric lodging stays\nSmall weddings and elopements\nDestination weddings and full-property rentals\nCorporate retreats and business meetings\nTeam-building and strategic planning sessions\nFarm-to-fork dining and private-event catering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable stay combining historic character with modern amenities\nA peaceful setting for relaxation and reconnection\nCustomized weddings with planning support and personalized service\nProductive corporate retreats with lodging, meeting spaces, meals, and activities\nAccess to scenic mountain, river, garden, and farm environments\nOn-site dining, drinks, entertainment, and wellness experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://themastfarminn.com","updated_at":"2026-11-07T05:56:54.584126+00:00"}]}],"last_refreshed_at":"2026-11-07T05:56:54.594354+00:00","last_changed_at":"2026-11-07T05:56:54.603625+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fa443a60-a9ee-497a-9e99-ded3159f207d"}