{"name":"Matahari","domain":"matahari.com","url":"https://optimly.ai/brand/matahari","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Matahari is an Indonesian online department store offering clothing, footwear, beauty, household goods, bags, and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"description","label":"Description","shape":"text","content":"Matahari.com is an Indonesian e-commerce storefront with product collections for men, women, children, and babies, alongside footwear, beauty, household products, bags, and accessories. The site supports online checkout, account login, promotions, multiple languages, and cash on delivery (COD).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://matahari.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informal, promotional, and consumer-friendly Indonesian.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a convenient online destination for shopping apparel, footwear, beauty products, household goods, bags, and accessories for men, women, children, and babies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and checkout\nProduct browsing by category, audience, and brand\nCash on delivery (COD) purchasing\nPromotional offers and discount campaigns\nOnline account and cart management\nShipping and tax calculation at checkout","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Men's clothing and Muslim apparel\nWomen's clothing and Muslim apparel\nChildren's and baby clothing\nWomen's, men's, and children's footwear\nMake-up, skincare, fragrance, body, and hair care\nHousehold and home products\nBags and accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site advertises a 25% discount for first-time purchases; shipping, taxes, and discount codes are calculated at checkout.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Department store and e-commerce retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for men's, women's, children's, and baby products, as well as beauty, household, bag, and accessory items.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Online shoppers in Indonesia seeking apparel, footwear, beauty, household, bags, and accessories for themselves or their families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for men's and women's clothing\nShopping for children's and baby apparel\nBuying footwear for adults and children\nPurchasing beauty and personal-care products\nPurchasing household and home items\nBuying bags and fashion accessories\nUsing cash on delivery for online orders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of retail categories and brands online\nConvenient online shopping with cart and checkout functionality\nAbility to use cash on delivery\nAccess to promotional discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://matahari.com","updated_at":"2026-11-07T06:47:27.768341+00:00"}]}],"last_refreshed_at":"2026-11-07T06:47:27.774569+00:00","last_changed_at":"2026-11-07T06:47:27.781183+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7165b27e-6e15-497f-81ae-f905ddda1f8f"}