# Matahari

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/matahari
- **Dataset:** https://optimly.ai/brand/matahari.json
- **Markdown:** https://optimly.ai/brand/matahari/llms.txt
- **Official website:** https://matahari.com
- **Slug:** matahari
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Matahari is an Indonesian online department store offering clothing, footwear, beauty, household goods, bags, and accessories.
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Description:** Matahari.com is an Indonesian e-commerce storefront with product collections for men, women, children, and babies, alongside footwear, beauty, household products, bags, and accessories. The site supports online checkout, account login, promotions, multiple languages, and cash on delivery (COD).
Source: Brand's website (https://matahari.com) · 2026-11-07

## Identity

- **Website:** https://matahari.com
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Voice & tone:** Informal, promotional, and consumer-friendly Indonesian.
Source: Brand's website (https://matahari.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides a convenient online destination for shopping apparel, footwear, beauty products, household goods, bags, and accessories for men, women, children, and babies.
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Core capabilities:**
  - Online retail and checkout
  - Product browsing by category, audience, and brand
  - Cash on delivery (COD) purchasing
  - Promotional offers and discount campaigns
  - Online account and cart management
  - Shipping and tax calculation at checkout
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Products / SKUs:**
  - Men's clothing and Muslim apparel
  - Women's clothing and Muslim apparel
  - Children's and baby clothing
  - Women's, men's, and children's footwear
  - Make-up, skincare, fragrance, body, and hair care
  - Household and home products
  - Bags and accessories
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Pricing:** The site advertises a 25% discount for first-time purchases; shipping, taxes, and discount codes are calculated at checkout.
Source: Brand's website (https://matahari.com) · 2026-11-07

## Audience

- **Target industry:** Department store and e-commerce retail
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Customer base:** Consumers shopping for men's, women's, children's, and baby products, as well as beauty, household, bag, and accessory items.
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Ideal customer profile:** Online shoppers in Indonesia seeking apparel, footwear, beauty, household, bags, and accessories for themselves or their families.
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Use cases:**
  - Shopping for men's and women's clothing
  - Shopping for children's and baby apparel
  - Buying footwear for adults and children
  - Purchasing beauty and personal-care products
  - Purchasing household and home items
  - Buying bags and fashion accessories
  - Using cash on delivery for online orders
Source: Brand's website (https://matahari.com) · 2026-11-07

- **Customer outcomes:**
  - Access to a broad range of retail categories and brands online
  - Convenient online shopping with cart and checkout functionality
  - Ability to use cash on delivery
  - Access to promotional discounts
Source: Brand's website (https://matahari.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.