{
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  "name": "matilda-the-musical",
  "description": "Inspired by Roald Dahl’s beloved book, the Royal Shakespeare Company’s multi-award-winning musical tells the story of an extraordinary little girl with a vivid imagination – and the courage to change her own destiny. Featuring a book by Dennis Kelly and original songs by Tim Minchin, this global phenomenon has won more than 100 international awards, including 25 for Best Musical, and delighted over 13 million people in more than 100 cities worldwide. This page focuses on the UK and Ireland tour.",
  "url": "https://optimly.ai/brand/matilda-the-musical",
  "websiteUrl": "https://tour.matildathemusical.com/",
  "logoUrl": "https://logo.clearbit.com/tour.matildathemusical.com",
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  "bai_score_status": "active",
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  "archetype_status": "active",
  "category": "Musicals",
  "categorySlug": null,
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  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
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  "parentBrand": null,
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  "updatedAt": "2026-09-13T03:20:57.117Z",
  "verifiedVitals": {
    "website": "https://tour.matildathemusical.com",
    "category": "Musical Theatre",
    "what_it_does": "Produces and stages the musical 'Matilda The Musical' for live audiences.",
    "primary_audience": "General public, including families and theatre-goers interested in musicals based on popular books.",
    "core_product": "Live theatrical performances of 'Matilda The Musical'.",
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      "detail": "ticket sales for live performances"
    },
    "parent_ownership": "Royal Shakespeare Company"
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  "timestamp": 1790024246969
}