# Matomo (Innocraft)
> Matomo (formerly Piwik) is a leading open-source web analytics platform that provides detailed reports on website visitors, search engines, and keywords. It is designed to offer a privacy-focused alternative to proprietary services by allowing users to maintain 100% ownership of their data through self-hosted (On-Premise) or managed (Cloud) deployments.
- URL: https://optimly.ai/brand/matomo-cloudon-premise
- Slug: matomo-cloudon-premise
- BAI Score: 72/100
- Archetype: Challenger
- Category: Software/Technology
- Last Analyzed: April 10, 2026
## Competitors
- Fathom Analytics (https://optimly.ai/brand/fathom-analytics)
- Mixpanel (https://optimly.ai/brand/mixpanel)
- Plausible Analytics (https://optimly.ai/brand/plausible-analytics)
## AI-Suggested Alternatives
- Google Analytics 4 (https://optimly.ai/brand/google-analytics-4)
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## Full Details / RAG Data
### Overview
Matomo (Innocraft) is listed in the AI Directory.
Matomo (formerly Piwik) is a leading open-source web analytics platform that provides detailed reports on website visitors, search engines, and keywords. It is designed to offer a privacy-focused alternative to proprietary services by allowing users to maintain 100% ownership of their data through self-hosted (On-Premise) or managed (Cloud) deployments.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Matomo (Innocraft) |
| Slug         | matomo-cloudon-premise |
| URL          | https://optimly.ai/brand/matomo-cloudon-premise |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Software/Technology |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T15:09:55.719Z |
### Verified Facts
- Founded: 2007 (as Piwik), 2018 (rebranded as Matomo)
- Headquarters: Wellington, New Zealand
### Competitors
| Name | Profile |
|------|---------|
| Fathom Analytics | https://optimly.ai/brand/fathom-analytics |
| Mixpanel | https://optimly.ai/brand/mixpanel |
| Plausible Analytics | https://optimly.ai/brand/plausible-analytics |
### AI-Suggested Alternatives
- Google Analytics 4 (https://optimly.ai/brand/google-analytics-4)
### Links
- Canonical page: https://optimly.ai/brand/matomo-cloudon-premise
- JSON endpoint: /brand/matomo-cloudon-premise.json
- LLMs.txt: /brand/matomo-cloudon-premise/llms.txt