# Matomo (Innocraft)
> Matomo (formerly Piwik) is a leading open-source web analytics platform that provides detailed reports on website visitors, search engines, and keywords. It is designed to offer a privacy-focused alternative to proprietary services by allowing users to maintain 100% ownership of their data through self-hosted (On-Premise) or managed (Cloud) deployments.
- URL: https://optimly.ai/brand/matomo-cloudon-premise
- Slug: matomo-cloudon-premise
- BAI Score: 72/100
- Archetype: Challenger
- Category: Software/Technology
- Last Analyzed: April 10, 2026
## Competitors
- Fathom Analytics (https://optimly.ai/brand/fathom-analytics)
- Mixpanel (https://optimly.ai/brand/mixpanel)
- Plausible Analytics (https://optimly.ai/brand/plausible-analytics)
## AI-Suggested Alternatives
- Google Analytics 4 (https://optimly.ai/brand/google-analytics-4)