{"name":"Mawarid Finance","domain":"mawarid.ae","url":"https://optimly.ai/brand/mawarid-finance","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mawarid Finance is a UAE Central Bank-licensed Islamic finance and investments group providing Shariah-compliant financial products and services for individual, corporate, SME and business customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mawarid Finance PJSC was formed in 2006 in Dubai, United Arab Emirates. It provides Islamic financing, investment and financial management solutions, including personal finance, auto finance, credit cards, corporate finance, WPS payroll services, POS payments and Wakala deposits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create superior and pioneering Shariah-compliant products and services, sustain high-quality performance, maximize market share and become the first-choice provider of Islamic financial solutions in a modern business environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Rashid Al Qubaisi is Chief Executive Officer. He has over 32 years of experience in retail and corporate banking, financial services and strategic advisory, and holds a Bachelor of Science in Business Administration from the University of Arizona, USA.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mawarid.ae","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, informative, customer-focused and innovation-oriented, with emphasis on Shariah compliance, transparency and financial convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2006","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Dubai, United Arab Emirates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides Shariah-compliant financing and financial management solutions for personal expenditure, vehicle purchases, business growth, corporate operations, payroll administration, merchant payments and business investment needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Islamic personal finance based on Shariah-compliant principles\nAuto finance and Murabaha vehicle financing\nCredit card products with lifestyle benefits and global acceptance\nCorporate and SME financing\nWPS payroll and salary management solutions\nPOS payment acceptance for cards and digital wallets\nDigital Wakala deposits for SMEs, entrepreneurs and business customers\nFinancial education and consumer awareness","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"World Elite Card\nWorld Card\nPlatinum Card\nTitanium Card\nPersonal Finance\nAuto Finance\nAuto Murabaha Finance\nCorporate Finance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product. The website states auto finance promotional profit rates starting from 2.99% with 0% processing fees, and lists WPS fees including a one-time AED 1,000 setup fee per trade license, monthly processing from AED 5 per employee and AED 10 per Ojoor payroll card issuance. Terms and conditions apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Islamic financial services, consumer finance, SME and corporate finance, payments and payroll services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"UAE nationals and expatriates, salaried and self-employed individuals, SMEs, entrepreneurs, professional business clients, corporate customers, merchants and business customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals in the UAE seeking Shariah-compliant personal or vehicle finance; SMEs and corporate businesses needing financing, payroll, payment acceptance or Wakala investment services; and entrepreneurs or business customers seeking digital Shariah-compliant deposits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Financing the purchase of new or pre-owned vehicles\nMeeting short-term or unforeseen personal expenditure\nProviding working capital and business financing for SMEs\nProcessing employee salaries through UAE WPS-compliant payroll services\nIssuing payroll cards for unbanked employees\nAccepting card and digital wallet payments\nPlacing digital Wakala investments for SMEs and businesses\nUsing credit cards for lifestyle benefits and international acceptance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to Shariah-compliant financing solutions\nVehicle financing of up to 80% for eligible auto finance customers\nFaster and more convenient business and payroll processing\nSecure electronic salary disbursement compliant with the UAE Wages Protection System\nAbility to accept major card and digital wallet payments\nDigital onboarding and investment placement for Wakala deposit customers\nFlexible financing support for personal and business needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mawarid.ae","updated_at":"2026-11-06T22:11:49.325444+00:00"}]}],"last_refreshed_at":"2026-11-06T22:11:49.332003+00:00","last_changed_at":"2026-11-06T22:11:49.339600+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3dcd3fd1-3eed-4424-9fb0-360baf030750"}