{"name":"Maxbo","domain":"maxbo.no","url":"https://optimly.ai/brand/maxbo","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Norwegian retailer offering building materials, home improvement products, tools, heating, paint, flooring, doors, garden products and related goods through stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"description","label":"Description","shape":"text","content":"Maxbo's website presents a retail assortment for construction, renovation, home, garden and outdoor projects, with product availability in stores, home delivery for selected products, and project inspiration and how-to content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://maxbo.no","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, helpful and inspirational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers source materials, tools and products for construction, renovation, maintenance, heating, gardening and other home projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail of building materials and home improvement products\nOnline product browsing and purchasing\nStore availability and ordering\nHome delivery for selected products\nProject inspiration and how-to guidance\nProduct reviews and ratings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Building materials and lumber\nTerrace boards and flooring\nPaint and wallpaper\nDoors and windows\nTools, equipment and machines\nWood-burning stoves, fireplaces and heating products\nGarden and outdoor products\nWorkwear","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are displayed on the website for advertised items; examples include clothing, tools and seasonal products with prices shown per item.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home improvement and building-materials retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers shopping for building, renovation, home maintenance, heating, garden and outdoor products through Maxbo stores and its online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People undertaking construction, renovation, maintenance, gardening or other home and outdoor projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Building and renovating homes\nPurchasing lumber, terrace boards and other construction materials\nBuying and using power tools for cutting and woodworking\nHeating homes with stoves, fireplaces, firewood or heat pumps\nPainting and updating kitchens, bathrooms and other interiors\nCreating and maintaining gardens, balconies and outdoor areas\nProtecting and storing outdoor furniture\nFinding project advice and do-it-yourself inspiration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to construction, renovation and home-improvement products in stores and online\nHome delivery for selected products\nAbility to check product availability across stores\nGuidance for do-it-yourself and seasonal home projects\nProducts and advice for creating, maintaining and improving indoor and outdoor spaces","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxbo.no","updated_at":"2026-11-08T02:12:58.483259+00:00"}]}],"last_refreshed_at":"2026-11-08T02:12:58.489254+00:00","last_changed_at":"2026-11-08T02:12:58.496468+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=30e10736-d1ed-4eb1-8daa-0dfc25f2b94d"}