{"name":"MAXIMA LV","domain":"maxima.lv","url":"https://optimly.ai/brand/maxima-lv","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"MAXIMA LV is a Latvian retail chain offering groceries, household goods, loyalty benefits, gift cards and in-store services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"description","label":"Description","shape":"text","content":"SIA “Maxima Latvija” operates a retail network across Latvia, offering a broad assortment of products at low prices, with attention to quality and products from local producers. The company operates retail stores, logistics centres and food production activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make shopping convenient by offering a diverse product range at low prices while caring about quality, local producers, the environment, employees and society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://maxima.lv","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, promotional and customer-focused, with an emphasis on savings, convenience and loyalty benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Latgales iela 257, Riga, LV-1019, Latvia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"MAXIMA is described as part of Maxima Grupė, identified on the website as a Baltic company.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to a broad range of everyday groceries, household goods and related services at competitive prices, supported by promotions and loyalty programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail operation of MAXIMA stores across Latvia\nGrocery, household and general merchandise assortment\nWeekly promotions, price offers and loyalty discounts\nPALDIES loyalty program with MAXIMA money accumulation and digital receipts\nMAXIMA mobile app with virtual loyalty card, purchase history and self-scanning\nGift card and e-gift card issuance\nBusiness loyalty card program for registered legal entities\nIn-store ancillary services including bill payments, transport tickets, lottery tickets and fishing and hunting permits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and fresh food\nHousehold goods, personal care and hygiene products\nBaby and children’s products\nPet products\nClothing and footwear\nPlants and gardening products\nMAXIMA gift cards and e-gift cards\nPALDIES loyalty card and MAXIMA app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers products through regular pricing, weekly promotions, PALDIES card discounts, daily low-price offers and price-leader promotions. The UZŅĒMUMU card costs EUR 5 and provides an immediate 5% discount from regular product prices, subject to exclusions. Physical gift cards range from EUR 1 to EUR 1,000; e-gift cards range from EUR 5 to EUR 500.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail grocery and consumer goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for groceries and everyday goods across Latvia, PALDIES loyalty members, families and parents using the Mazuļu klubs, and Latvia-registered legal entities purchasing goods for final consumption.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Latvian consumers seeking convenient, low-price grocery shopping and loyalty savings; and Latvia-registered companies purchasing goods for final consumption through the UZŅĒMUMU card program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Routine grocery and household shopping\nFinding weekly deals and discounted products\nAccumulating and redeeming MAXIMA money through the PALDIES program\nUsing a virtual loyalty card, digital receipts and self-scanning in the MAXIMA app\nPurchasing physical or electronic gift cards\nBusiness purchases with automatic company details on receipts\nBuying public transport tickets, lottery tickets, permits and other in-store services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to a broad assortment of products across Latvia\nLower shopping costs through promotions and loyalty discounts\nAbility to accumulate 1% MAXIMA money on eligible purchases and use it toward up to 99% of a purchase in MAXIMA stores\nAccess to digital receipts, purchase history and a virtual loyalty card\nFaster shopping through the app’s self-scanning function\nFlexible gift-giving through physical and electronic gift cards\nBusinesses receive automatic company details on receipts and a 5% regular-price discount through the UZŅĒMUMU card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.lv","updated_at":"2026-11-07T05:14:02.824242+00:00"}]}],"last_refreshed_at":"2026-11-07T05:14:02.837195+00:00","last_changed_at":"2026-11-07T05:14:02.844261+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ae932e8b-52d7-46ed-bfd4-6857cafc6506"}