# MAXIMA LV > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/maxima-lv - **Dataset:** https://optimly.ai/brand/maxima-lv.json - **Markdown:** https://optimly.ai/brand/maxima-lv/llms.txt - **Official website:** https://maxima.lv - **Slug:** maxima-lv - **Categories:** retail-ecommerce ## Overview - **Tagline:** MAXIMA LV is a Latvian retail chain offering groceries, household goods, loyalty benefits, gift cards and in-store services. Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Description:** SIA “Maxima Latvija” operates a retail network across Latvia, offering a broad assortment of products at low prices, with attention to quality and products from local producers. The company operates retail stores, logistics centres and food production activities. Source: Brand's website (https://maxima.lv) · 2026-11-07 ## Identity - **Mission:** To make shopping convenient by offering a diverse product range at low prices while caring about quality, local producers, the environment, employees and society. Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Website:** https://maxima.lv Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Voice & tone:** Practical, promotional and customer-focused, with an emphasis on savings, convenience and loyalty benefits. Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Headquarters:** Latgales iela 257, Riga, LV-1019, Latvia Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Parent ownership:** MAXIMA is described as part of Maxima Grupė, identified on the website as a Baltic company. Source: Brand's website (https://maxima.lv) · 2026-11-07 ## Offerings - **Problem solved:** Provides convenient access to a broad range of everyday groceries, household goods and related services at competitive prices, supported by promotions and loyalty programs. Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Core capabilities:** - Retail operation of MAXIMA stores across Latvia - Grocery, household and general merchandise assortment - Weekly promotions, price offers and loyalty discounts - PALDIES loyalty program with MAXIMA money accumulation and digital receipts - MAXIMA mobile app with virtual loyalty card, purchase history and self-scanning - Gift card and e-gift card issuance - Business loyalty card program for registered legal entities - In-store ancillary services including bill payments, transport tickets, lottery tickets and fishing and hunting permits Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Products / SKUs:** - Groceries and fresh food - Household goods, personal care and hygiene products - Baby and children’s products - Pet products - Clothing and footwear - Plants and gardening products - MAXIMA gift cards and e-gift cards - PALDIES loyalty card and MAXIMA app Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Pricing:** Offers products through regular pricing, weekly promotions, PALDIES card discounts, daily low-price offers and price-leader promotions. The UZŅĒMUMU card costs EUR 5 and provides an immediate 5% discount from regular product prices, subject to exclusions. Physical gift cards range from EUR 1 to EUR 1,000; e-gift cards range from EUR 5 to EUR 500. Source: Brand's website (https://maxima.lv) · 2026-11-07 ## Audience - **Target industry:** Retail grocery and consumer goods Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Customer base:** Consumers shopping for groceries and everyday goods across Latvia, PALDIES loyalty members, families and parents using the Mazuļu klubs, and Latvia-registered legal entities purchasing goods for final consumption. Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Ideal customer profile:** Latvian consumers seeking convenient, low-price grocery shopping and loyalty savings; and Latvia-registered companies purchasing goods for final consumption through the UZŅĒMUMU card program. Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Use cases:** - Routine grocery and household shopping - Finding weekly deals and discounted products - Accumulating and redeeming MAXIMA money through the PALDIES program - Using a virtual loyalty card, digital receipts and self-scanning in the MAXIMA app - Purchasing physical or electronic gift cards - Business purchases with automatic company details on receipts - Buying public transport tickets, lottery tickets, permits and other in-store services Source: Brand's website (https://maxima.lv) · 2026-11-07 - **Customer outcomes:** - Convenient access to a broad assortment of products across Latvia - Lower shopping costs through promotions and loyalty discounts - Ability to accumulate 1% MAXIMA money on eligible purchases and use it toward up to 99% of a purchase in MAXIMA stores - Access to digital receipts, purchase history and a virtual loyalty card - Faster shopping through the app’s self-scanning function - Flexible gift-giving through physical and electronic gift cards - Businesses receive automatic company details on receipts and a 5% regular-price discount through the UZŅĒMUMU card Source: Brand's website (https://maxima.lv) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.