{"name":"Maxima","domain":"maxima.ee","url":"https://optimly.ai/brand/maxima_(retail-ecommerce)","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Maxima is an Estonian grocery retail chain offering affordable, fresh and quality food and essentials through stores, promotions, loyalty services and a mobile app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"description","label":"Description","shape":"text","content":"Maxima Estonia is a grocery retail chain operating 85 stores across Estonia, including Maxima X home stores, Maxima XX supermarkets and Maxima XXX hypermarkets. It also operates production units, a logistics centre, the Maxima app and the AITÄH loyalty programme.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help families in Estonia buy what they need with fresh, quality products at low prices while saving money and time.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://maxima.ee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, family-oriented, affordable, community-minded and socially responsible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2001 in Estonia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Aiandi 13/2, 12918 Tallinn, Estonia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of Maxima Grupė, a Lithuanian retail group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to affordable, fresh and quality groceries and everyday essentials for families, with promotions, loyalty discounts and quick mobile shopping options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery and essentials retail\nOperation of Maxima X, Maxima XX and Maxima XXX stores\nPrivate-label product development\nProduction and logistics operations\nPromotional offers and weekly leaflets\nAITÄH loyalty programme\nMobile shopping through the Maxima app\nContactless shopping and in-store scanning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and everyday essentials\nWell done private-label food products\nMaxima app\nAITÄH loyalty card and programme\nGift cards\nPromotional offers and campaigns\nWeekly customer leaflets\nRecipes and cooking inspiration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Low-price grocery retail with promotional offers and AITÄH loyalty discounts; specific prices vary by product and promotion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and consumer essentials","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families and individual consumers in Estonia; the wider Maxima Grupė serves customers across Estonia, Latvia, Lithuania, Poland and Bulgaria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Estonian households and grocery shoppers seeking fresh, quality food and everyday essentials at affordable prices, including customers who value promotions, loyalty discounts and convenient mobile shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying groceries and household essentials\nFinding weekly offers and campaigns\nUsing AITÄH loyalty discounts\nShopping with the Maxima mobile app\nUsing contactless scan-and-go shopping\nFinding Maxima stores and opening information\nBuying Well done private-label products\nUsing Maxima gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Lower-cost grocery shopping\nAccess to fresh and quality food products\nTime savings through mobile and contactless shopping\nAccess to loyalty and promotional discounts\nConvenient access to stores across Estonia\nSupport for everyday family needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://maxima.ee","updated_at":"2026-11-08T01:58:50.011595+00:00"}]}],"last_refreshed_at":"2026-11-08T01:58:50.018452+00:00","last_changed_at":"2026-11-08T01:58:50.025141+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2b5f468e-4459-4045-a491-fc77e73ea4e7"}