{
  "slug": "maxwell-house",
  "name": "Maxwell House",
  "description": "Maxwell House is an American brand of coffee manufactured by Kraft Heinz. Introduced in 1892, it has been one of the most popular coffee brands in the United States for over a century, known for its slogan 'Good to the Last Drop'. It offers a range of coffee products including ground coffee, instant coffee, and K-Cup pods.",
  "url": "https://optimly.ai/brand/maxwell-house",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://maxwell-house.com",
  "baiScore": 47,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Food & Beverage",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-09T02:59:29.390Z",
  "verifiedVitals": {
    "website": "https://www.maxwellhousecoffee.com/",
    "founded": "1892",
    "headquarters": "Chicago, Illinois, USA (Kraft Heinz)",
    "pricing_model": "Volume-based retail pricing, competitive with other mainstream coffee brands.",
    "core_products": "Ground coffee (various roasts), instant coffee, K-Cup pods, ready-to-drink iced coffee.",
    "key_differentiator": "Long-standing brand heritage, widespread availability, consistent taste, and affordability, encapsulated by its iconic 'Good to the Last Drop' slogan. It represents a classic American coffee experience.",
    "target_markets": "Mass market consumers in North America seeking accessible, familiar, and affordable coffee for home consumption; particularly appealing to traditional coffee drinkers and families.",
    "employee_count": "Unknown (brand within Kraft Heinz)",
    "funding_stage": "Publicly traded (as part of Kraft Heinz)",
    "subcategory": "Coffee"
  },
  "intentTags": {
    "problemIntents": [
      "Needs affordable coffee",
      "Wants consistent coffee taste",
      "Needs readily available coffee",
      "Looking for traditional coffee brands"
    ],
    "solutionIntents": [
      "Buy ground coffee",
      "Buy instant coffee",
      "Purchase K-Cup pods",
      "Choose a well-known coffee brand"
    ],
    "evaluationIntents": [
      "Maxwell House vs Folgers",
      "Best everyday coffee",
      "Maxwell House reviews",
      "Affordable coffee options",
      "Coffee brand history"
    ]
  },
  "timestamp": 1783856706238
}