# Maxwell House
> Maxwell House is an American brand of coffee manufactured by Kraft Heinz. Introduced in 1892, it has been one of the most popular coffee brands in the United States for over a century, known for its slogan 'Good to the Last Drop'. It offers a range of coffee products including ground coffee, instant coffee, and K-Cup pods.
- URL: https://optimly.ai/brand/maxwell-house
- Logo: https://logo.clearbit.com/https://maxwell-house.com
- Slug: maxwell-house
- BAI Score: 47/100
- Archetype: Incumbent
- Category: Food & Beverage
- Last Analyzed: July 9, 2026
## Buyer Intent Signals
Problems: Needs affordable coffee | Wants consistent coffee taste | Needs readily available coffee | Looking for traditional coffee brands
Solutions: Buy ground coffee | Buy instant coffee | Purchase K-Cup pods | Choose a well-known coffee brand
Comparisons: Maxwell House vs Folgers | Best everyday coffee | Maxwell House reviews | Affordable coffee options | Coffee brand history
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## Full Details / RAG Data
### Overview
Maxwell House is listed in the AI Directory.
Maxwell House is an American brand of coffee manufactured by Kraft Heinz. Introduced in 1892, it has been one of the most popular coffee brands in the United States for over a century, known for its slogan 'Good to the Last Drop'. It offers a range of coffee products including ground coffee, instant coffee, and K-Cup pods.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Maxwell House |
| Slug         | maxwell-house |
| URL          | https://optimly.ai/brand/maxwell-house |
| Logo         | https://logo.clearbit.com/https://maxwell-house.com |
| BAI Score    | 47/100 |
| Archetype    | Incumbent |
| Category     | Food & Beverage |
| Last Analyzed | July 9, 2026 |
| Last Updated | 2026-07-12T11:45:06.238Z |
### Verified Facts
- Founded: 1892
- Headquarters: Chicago, Illinois, USA (Kraft Heinz)
### Buyer Intent Signals
#### Problems this brand solves
- Needs affordable coffee
- Wants consistent coffee taste
- Needs readily available coffee
- Looking for traditional coffee brands
#### Buyers search for
- Buy ground coffee
- Buy instant coffee
- Purchase K-Cup pods
- Choose a well-known coffee brand
#### Buyers compare
- Maxwell House vs Folgers
- Best everyday coffee
- Maxwell House reviews
- Affordable coffee options
- Coffee brand history
### Links
- Canonical page: https://optimly.ai/brand/maxwell-house
- JSON endpoint: /brand/maxwell-house.json
- LLMs.txt: /brand/maxwell-house/llms.txt