# Maxwell House
> Maxwell House is an American brand of coffee manufactured by Kraft Heinz. Introduced in 1892, it has been one of the most popular coffee brands in the United States for over a century, known for its slogan 'Good to the Last Drop'. It offers a range of coffee products including ground coffee, instant coffee, and K-Cup pods.
- URL: https://optimly.ai/brand/maxwell-house
- Logo: https://logo.clearbit.com/https://maxwell-house.com
- Slug: maxwell-house
- BAI Score: 47/100
- Archetype: Incumbent
- Category: Food & Beverage
- Last Analyzed: July 9, 2026
## Buyer Intent Signals
Problems: Needs affordable coffee | Wants consistent coffee taste | Needs readily available coffee | Looking for traditional coffee brands
Solutions: Buy ground coffee | Buy instant coffee | Purchase K-Cup pods | Choose a well-known coffee brand
Comparisons: Maxwell House vs Folgers | Best everyday coffee | Maxwell House reviews | Affordable coffee options | Coffee brand history