{"name":"McOptic","domain":"mcoptic.ch","url":"https://optimly.ai/brand/mcoptic","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Swiss optical retailer offering prescription glasses, sunglasses, contact lenses, eye examinations and related vision services in stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"description","label":"Description","shape":"text","content":"McOptic is a Swiss optical retailer founded in 1998. It offers eyewear, contact lenses, eye tests, contact-lens services and vision-care solutions, combining quality, transparent pricing and personalized service. McOptic operates more than 70 stores across Switzerland and serves customers in the country's three main language regions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide high-quality optical solutions at accessible prices while improving customers' vision and delivering transparent pricing, personalized service and visual comfort.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mcoptic.ch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Accessible, reassuring, service-oriented and value-focused, emphasizing quality, transparency, innovation and customer satisfaction.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1998","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Acquired by VisilabGroup in 2019 and by EssilorLuxottica in 2022.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people meet their vision and eyewear needs through prescription glasses, sunglasses, contact lenses, eye examinations, contact-lens fitting and solutions for children's myopia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Prescription eyewear retail\nSunglasses retail\nContact lens retail and services\nProfessional eye examinations\nContact-lens fitting, renewal and first-use support\nChildren's myopia correction and management solutions\nOnline appointment booking\nIn-store optical consultation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Prescription glasses with corrective lenses\nProgressive glasses\nSunglasses\nContact lenses\nRay-Ban Meta glasses\nNuance Audio glasses\nFilter and screen glasses\nTransitions GEN S lenses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers include prescription glasses with corrective lenses from CHF 198, progressive glasses from CHF 398, and a second pair including lenses for CHF 1 under stated promotions. Appointment pricing includes free eye examinations and consultations, a CHF 19 learner-driver vision test, contact-lens renewal with eye examination for CHF 59, new contact-lens fitting for CHF 79, and first-time contact-lens use support for CHF 99.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Optical retail and eye care","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers across Switzerland, including people seeking prescription eyewear, sunglasses, contact lenses, eye examinations and children's myopia solutions. McOptic serves customers in the country's three main language regions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People in Switzerland who need affordable, quality eyewear or contact-lens products and services, including prescription-wearers, progressive-lens users, contact-lens wearers, families seeking children's myopia support and customers needing professional eye examinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying prescription glasses\nBuying sunglasses\nPurchasing or renewing contact lenses\nReceiving a professional eye examination\nObtaining a vision test for a learner's driving permit\nFitting contact lenses for the first time\nChecking contact-lens comfort and prescription\nManaging or slowing children's myopia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved visual correction and comfort\nAccess to eyewear and lenses at accessible, transparent prices\nConvenient professional eye examinations and consultations\nPersonalized contact-lens fitting and support\nSupport for correcting or slowing children's myopia\nAccess to optical services through more than 70 Swiss stores\nReduced cost through second-pair promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mcoptic.ch","updated_at":"2026-11-08T02:07:07.887759+00:00"}]}],"last_refreshed_at":"2026-11-08T02:07:07.896272+00:00","last_changed_at":"2026-11-08T02:07:07.906814+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bdeaa3a9-e874-482b-9b59-d9cff87033aa"}