# McOptic > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/mcoptic - **Dataset:** https://optimly.ai/brand/mcoptic.json - **Markdown:** https://optimly.ai/brand/mcoptic/llms.txt - **Official website:** https://mcoptic.ch - **Slug:** mcoptic - **Categories:** retail-ecommerce ## Overview - **Tagline:** Swiss optical retailer offering prescription glasses, sunglasses, contact lenses, eye examinations and related vision services in stores and online. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Description:** McOptic is a Swiss optical retailer founded in 1998. It offers eyewear, contact lenses, eye tests, contact-lens services and vision-care solutions, combining quality, transparent pricing and personalized service. McOptic operates more than 70 stores across Switzerland and serves customers in the country's three main language regions. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 ## Identity - **Mission:** To provide high-quality optical solutions at accessible prices while improving customers' vision and delivering transparent pricing, personalized service and visual comfort. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Website:** https://mcoptic.ch Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Voice & tone:** Accessible, reassuring, service-oriented and value-focused, emphasizing quality, transparency, innovation and customer satisfaction. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Founded:** 1998 Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Parent ownership:** Acquired by VisilabGroup in 2019 and by EssilorLuxottica in 2022. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 ## Offerings - **Problem solved:** Helps people meet their vision and eyewear needs through prescription glasses, sunglasses, contact lenses, eye examinations, contact-lens fitting and solutions for children's myopia. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Core capabilities:** - Prescription eyewear retail - Sunglasses retail - Contact lens retail and services - Professional eye examinations - Contact-lens fitting, renewal and first-use support - Children's myopia correction and management solutions - Online appointment booking - In-store optical consultation Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Products / SKUs:** - Prescription glasses with corrective lenses - Progressive glasses - Sunglasses - Contact lenses - Ray-Ban Meta glasses - Nuance Audio glasses - Filter and screen glasses - Transitions GEN S lenses Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Pricing:** Offers include prescription glasses with corrective lenses from CHF 198, progressive glasses from CHF 398, and a second pair including lenses for CHF 1 under stated promotions. Appointment pricing includes free eye examinations and consultations, a CHF 19 learner-driver vision test, contact-lens renewal with eye examination for CHF 59, new contact-lens fitting for CHF 79, and first-time contact-lens use support for CHF 99. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 ## Audience - **Target industry:** Optical retail and eye care Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Customer base:** Consumers across Switzerland, including people seeking prescription eyewear, sunglasses, contact lenses, eye examinations and children's myopia solutions. McOptic serves customers in the country's three main language regions. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Ideal customer profile:** People in Switzerland who need affordable, quality eyewear or contact-lens products and services, including prescription-wearers, progressive-lens users, contact-lens wearers, families seeking children's myopia support and customers needing professional eye examinations. Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Use cases:** - Buying prescription glasses - Buying sunglasses - Purchasing or renewing contact lenses - Receiving a professional eye examination - Obtaining a vision test for a learner's driving permit - Fitting contact lenses for the first time - Checking contact-lens comfort and prescription - Managing or slowing children's myopia Source: Brand's website (https://mcoptic.ch) · 2026-11-08 - **Customer outcomes:** - Improved visual correction and comfort - Access to eyewear and lenses at accessible, transparent prices - Convenient professional eye examinations and consultations - Personalized contact-lens fitting and support - Support for correcting or slowing children's myopia - Access to optical services through more than 70 Swiss stores - Reduced cost through second-pair promotions Source: Brand's website (https://mcoptic.ch) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.