{"name":"Me to We","domain":"metowe.com","url":"https://optimly.ai/brand/me-to-we","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"ME to WE is an innovative social enterprise providing products that make an impact and empower people to change the world through everyday consumer choices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"description","label":"Description","shape":"text","content":"ME to WE offers purpose-driven products intended to create social impact and invites people to join a community working to make the world a better place.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To empower people to change the world through their everyday consumer choices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://metowe.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Purpose-driven, inspirational, community-focused, and action-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"ME to WE is part of WE.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"ME to WE helps people make a positive social impact through their everyday consumer choices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Providing impact-oriented consumer products\nEmpowering people to support social change through purchases\nEnabling consumers to track their impact","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"ME to WE products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Social enterprise and impact-oriented consumer products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People and consumers who want their everyday purchases to contribute to positive social change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking purpose-driven products and ways to make a difference through everyday actions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchasing products that create social impact\nTracking the impact of consumer choices\nSupporting WE Villages communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Contributing to positive social change through everyday purchases\nSupporting communities overseas\nReceiving one week of clean water for a family in a community overseas through newsletter signup","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metowe.com","updated_at":"2026-11-07T05:19:16.213822+00:00"}]}],"last_refreshed_at":"2026-11-07T05:19:16.220622+00:00","last_changed_at":"2026-11-07T05:19:16.228058+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=82b88bbf-95fa-4fc6-a62c-9764220f9090"}