# Medallia
> Medallia is an enterprise software company providing an experience management (XM) platform. Its cloud-based technology captures and analyzes feedback data from customers and employees across various channels to help organizations improve operational performance and loyalty.
- URL: https://optimly.ai/brand/medallia
- Slug: medallia
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
- Part of: Thoma Bravo (https://optimly.ai/brand/thoma-bravo)
## Competitors
- Surveymonkey Momentive (https://optimly.ai/brand/surveymonkey-momentive)
## Also Referenced By
- Alchemer Formerly Surveygizmo (https://optimly.ai/brand/alchemer-formerly-surveygizmo)
- Momentive (SurveyMonkey) (https://optimly.ai/brand/momentive-surveymonkey)
- InMoment (https://optimly.ai/brand/inmoment)
## Buyer Intent Signals
Problems: Manual Spreadsheets: Using Excel or Google Sheets to manually track Net Promoter Scores (NPS) and customer comments. | Traditional Market Research Agencies: Hiring specialized firms like Kantar or Nielsen to perform periodic customer satisfaction studies and brand health tracking. | Status Quo / Passive Feedback: Relying on direct support tickets and anecdotal sales feedback without a structured experience management program.
Solutions: enterprise customer experience management platforms | best NPS software for large companies | experience management software with AI analytics | generative AI for customer feedback analysis | employee experience management tools for global teams | Basic Survey Tools: Repurposing generic survey tools like SurveyMonkey or Typeform to collect feedback without enterprise-grade analytics.
Comparisons: Medallia vs Qualtrics for enterprise CX
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## Full Details / RAG Data
### Overview
Medallia is listed in the AI Directory.
Medallia is an enterprise software company providing an experience management (XM) platform. Its cloud-based technology captures and analyzes feedback data from customers and employees across various channels to help organizations improve operational performance and loyalty.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Medallia |
| Slug         | medallia |
| URL          | https://optimly.ai/brand/medallia |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-25T00:10:26.980Z |
### Verified Facts
- Founded: 2001
- Headquarters: Pleasanton, California, USA
### Competitors
| Name | Profile |
|------|---------|
| Surveymonkey Momentive | https://optimly.ai/brand/surveymonkey-momentive |
### Also Referenced By
- Alchemer Formerly Surveygizmo (https://optimly.ai/brand/alchemer-formerly-surveygizmo)
- Momentive (SurveyMonkey) (https://optimly.ai/brand/momentive-surveymonkey)
- InMoment (https://optimly.ai/brand/inmoment)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheets: Using Excel or Google Sheets to manually track Net Promoter Scores (NPS) and customer comments.
- Traditional Market Research Agencies: Hiring specialized firms like Kantar or Nielsen to perform periodic customer satisfaction studies and brand health tracking.
- Status Quo / Passive Feedback: Relying on direct support tickets and anecdotal sales feedback without a structured experience management program.
#### Buyers search for
- enterprise customer experience management platforms
- best NPS software for large companies
- experience management software with AI analytics
- generative AI for customer feedback analysis
- employee experience management tools for global teams
- Basic Survey Tools: Repurposing generic survey tools like SurveyMonkey or Typeform to collect feedback without enterprise-grade analytics.
#### Buyers compare
- Medallia vs Qualtrics for enterprise CX
### Parent Brand
- Thoma Bravo (https://optimly.ai/brand/thoma-bravo)
### Links
- Canonical page: https://optimly.ai/brand/medallia
- JSON endpoint: /brand/medallia.json
- LLMs.txt: /brand/medallia/llms.txt