# Medallia
> Medallia is an enterprise software company providing an experience management (XM) platform. Its cloud-based technology captures and analyzes feedback data from customers and employees across various channels to help organizations improve operational performance and loyalty.
- URL: https://optimly.ai/brand/medallia
- Slug: medallia
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
- Part of: Thoma Bravo (https://optimly.ai/brand/thoma-bravo)
## Competitors
- Surveymonkey Momentive (https://optimly.ai/brand/surveymonkey-momentive)
## Also Referenced By
- Alchemer Formerly Surveygizmo (https://optimly.ai/brand/alchemer-formerly-surveygizmo)
- Momentive (SurveyMonkey) (https://optimly.ai/brand/momentive-surveymonkey)
- InMoment (https://optimly.ai/brand/inmoment)
## Buyer Intent Signals
Problems: Manual Spreadsheets: Using Excel or Google Sheets to manually track Net Promoter Scores (NPS) and customer comments. | Traditional Market Research Agencies: Hiring specialized firms like Kantar or Nielsen to perform periodic customer satisfaction studies and brand health tracking. | Status Quo / Passive Feedback: Relying on direct support tickets and anecdotal sales feedback without a structured experience management program.
Solutions: enterprise customer experience management platforms | best NPS software for large companies | experience management software with AI analytics | generative AI for customer feedback analysis | employee experience management tools for global teams | Basic Survey Tools: Repurposing generic survey tools like SurveyMonkey or Typeform to collect feedback without enterprise-grade analytics.
Comparisons: Medallia vs Qualtrics for enterprise CX