# Mediakix > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 24, 2026. > An influencer marketing agency that connected brands with thousands of influencers for paid campaigns on social media platforms like Instagram, YouTube, and TikTok, and was also known for its industry data reports. - Business Profile: https://optimly.ai/brand/mediakix - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://businessinsider.com/ - Logo: https://logo.clearbit.com/businessinsider.com - Slug: mediakix - Category: Influencer Marketing Agencies - Last Analyzed: August 24, 2026 ## Buyer Intent Signals Problems: Brands struggling to find and manage suitable social media influencers | Inefficient execution of social media marketing campaigns | Lack of measurable ROI and data reporting from influencer marketing efforts | Ethical concerns regarding influencer payments and agency transparency Solutions: Influencer identification and vetting services | Full-service social media campaign strategy and execution | Performance tracking and reporting for influencer marketing campaigns | Brand promotion through social media advertising Comparisons: Evaluating influencer marketing agency credibility and reliability | Assessing agency financial stability and payment history | Reviewing agency track record for campaign results and ROI | Comparing influencer marketing platforms and services