{
  "slug": "melbourne-business-school",
  "name": "Melbourne-business-school",
  "description": "Melbourne Business School (MBS) is a premier provider of management education, renowned for its strong global reputation and connection to the University of Melbourne. It offers world-class programs that blend academic excellence with practical business insights, preparing graduates to thrive in a dynamic global business environment.",
  "url": "https://optimly.ai/brand/melbourne-business-school",
  "websiteUrl": "https://mbs.unimelb.edu.au/",
  "logoUrl": "https://logo.clearbit.com/mbs.unimelb.edu.au",
  "baiScore": 49.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Graduate Business Programs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T12:17:48.727Z",
  "verifiedVitals": {
    "website": "https://mbs.unimelb.edu.au",
    "category": "Business School",
    "what_it_does": "Melbourne Business School (MBS) is a premier provider of management education, offering world-class programs that blend academic excellence with practical business insights.",
    "primary_audience": "Students, aspiring leaders, and professionals seeking to advance their careers in a dynamic global business environment.",
    "core_product": "Graduate Programs (including the Master of Management suite, specialist masters courses, and MBA programs) and Graduate Research Degrees (such as doctoral programs in Management or Marketing).",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Tuition fees vary by program and student status. For the 2026 Full-Time MBA, the cost is AUD $112,536 for domestic students and AUD $120,384 for international students for the two-year program, with fees payable in installments per module or term. The Part-time MBA fees for 2026 are AUD $5,308 per subject, paid per subject per term in advance. Fees are subject to annual review. Eligible Australian citizens can access FEE-HELP, a government loan scheme, and a range of scholarships are available."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789887486507
}