{"name":"Merge Records","domain":"mergerecords.com","url":"https://optimly.ai/brand/merge-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Merge Records is a record label and online store offering music releases, clothing, and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"description","label":"Description","shape":"text","content":"Merge Records presents releases from artists including Superchunk, The Magnetic Fields, Tracey Thorn, Caribou, Wye Oak, Waxahatchee, Rosali, and Redd Kross, and sells music in vinyl, CD, cassette, and digital formats along with clothing and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://mergerecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to recorded music releases and related merchandise through an online store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Releasing and cataloging music\nSelling vinyl, CDs, cassettes, and digital downloads\nSelling artist and label clothing\nSelling accessories and merchandise\nPublishing release news and label updates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Music releases\nVinyl records\nCDs\nCassettes\nDigital downloads\nClothing\nAccessories\nArtist and label merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by release and format. US orders have a $5.95 flat-rate shipping fee, with free shipping on orders of $50 or more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and recorded entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music listeners and customers interested in physical and digital releases, artist merchandise, clothing, and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People who collect or listen to music and want to purchase releases and merchandise from Merge Records and its artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering new and catalog music releases\nPurchasing vinyl, CDs, cassettes, and digital downloads\nBuying artist and Merge Records clothing\nBuying music-related accessories and merchandise\nReading news about releases and artists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to music in physical and digital formats\nAbility to purchase artist and label merchandise\nAbility to discover new releases and back-catalog titles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mergerecords.com","updated_at":"2026-11-07T05:31:20.229205+00:00"}]}],"last_refreshed_at":"2026-11-07T05:31:20.242532+00:00","last_changed_at":"2026-11-07T05:31:20.252125+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2ab7161f-a430-48b0-ade0-e372a2453b5b"}