{"name":"Mertado Formerly Globalstep","domain":"githubusercontent.com","url":"https://optimly.ai/brand/mertado-formerly-globalstep","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Integration of social networking elements into the shopping experience, community-driven product discovery, and highly curated deal selections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://githubusercontent.com","updated_at":"2026-10-04T00:04:45.270000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mertado, formerly known as Globalstep, was an online social shopping platform that aimed to connect consumers with curated deals and products through a community-driven experience. It focused on making online shopping more interactive and engaging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://githubusercontent.com","updated_at":"2026-10-04T00:04:45.270000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Curated product deals\nsocial shopping features\nuser reviews and recommendations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://githubusercontent.com","updated_at":"2026-10-04T00:04:45.270000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Commission-based on sales from vendors; potential subscription tiers for premium features or early access to deals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://githubusercontent.com","updated_at":"2026-10-04T00:04:45.270000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Online consumers, deal-seekers, fashion enthusiasts, community-oriented shoppers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://githubusercontent.com","updated_at":"2026-10-04T00:04:45.270000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Groupon"},{"url":null,"name":"LivingSocial"},{"url":null,"name":"Zulily"},{"url":null,"name":"Gilt Groupe"},{"url":null,"name":"Fab.com"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://githubusercontent.com","updated_at":"2026-10-04T00:04:45.270000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:45.270000+00:00","last_changed_at":"2026-10-17T23:35:37.515734+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=49dae4cb-875c-45c1-9f4c-9a835adcc96c"}