{"name":"Mesa Drive-In Theatre","domain":"mesadrive-in.com","url":"https://optimly.ai/brand/mesa-drive-in-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned drive-in movie theatre in Pueblo, Colorado, showing first-run Hollywood films on two screens with double features.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"description","label":"Description","shape":"text","content":"Mesa Drive-In Theatre is Pueblo's only drive-in movie theatre, serving Central and Southern Colorado since 1951. It offers first-run Hollywood films, digital projection, two screens, double features, concessions, and a family-friendly outdoor movie experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a place where Pueblo families can gather, relax, and make memories together while carrying on the tradition of the drive-in.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Family owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://mesadrive-in.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, family-oriented, community-focused, and nostalgic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1951","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"2625 Santa Fe Drive, Pueblo, Colorado","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an accessible, family-friendly way for people in Central and Southern Colorado to enjoy movies and spend time together outdoors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"First-run Hollywood movie screenings\nTwo-screen digital projection\nDouble features included with admission\nOnline and at-the-gate ticket sales\nConcession food, drinks, snacks, and ice cream\nFM movie-audio broadcasting\nFamily- and pet-friendly outdoor movie experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Drive-in movie admissions\nDouble-feature film screenings\nConcession food and beverages\nPortable FM radios\nBlankets and Mesa Drive-In merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Admission is $12 for ages 13 and up, $5 for ages 4–12, and free for children under 4. Admission includes a double feature. A 3% convenience fee applies to card transactions. Concession and merchandise prices are listed on the website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, moviegoers, and communities in Pueblo and Central and Southern Colorado.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Pueblo-area and Central and Southern Colorado families and moviegoers seeking a family-friendly drive-in cinema experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching first-run Hollywood films outdoors\nEnjoying a double feature with family or friends\nGathering for a nostalgic drive-in movie experience\nBringing a well-behaved dog to an outdoor screening\nPurchasing food and drinks from the concession stand\nAttending movie screenings during the April–October season","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Enjoy two films per screen with one admission\nSpend time together and make family memories\nWatch movies under the stars with digital projection and FM audio\nAccess a pet-friendly outdoor entertainment experience\nEnjoy on-site food, beverages, snacks, and ice cream","source_type":"1p_website","source_label":"Brand's website","source_url":"https://mesadrive-in.com","updated_at":"2026-11-07T19:43:53.148023+00:00"}]}],"last_refreshed_at":"2026-11-07T19:43:53.156843+00:00","last_changed_at":"2026-11-07T19:43:53.164766+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ef16704d-08ca-4a91-8d72-199818a78c55"}