{
  "slug": "meta-ad-library",
  "name": "Meta Ad Library",
  "description": "The Meta Ad Library is a transparency tool that provides a searchable collection of all ads currently running across Meta's platforms, including Facebook and Instagram. It includes an archive for ads related to social issues, elections, or politics that are kept for seven years, even after they have finished running. It is used by researchers, journalists, and marketers for platform accountability and competitive creative analysis.",
  "url": "https://optimly.ai/brand/meta-ad-library",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Digital Advertising Tool",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "adspy",
      "name": "AdSpy"
    },
    {
      "slug": "bigspy",
      "name": "BigSpy"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "bigspybase",
      "name": "Bigspybase"
    },
    {
      "slug": "native-ad-libraries",
      "name": "Native Ad Libraries"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T14:35:07.8+00:00",
  "verifiedVitals": {
    "website": "facebook.com/ads/library",
    "founded": "2019",
    "headquarters": "Menlo Park, CA",
    "pricing_model": "Free",
    "core_products": "Searchable Database, Ad Library API, Ad Library Report",
    "key_differentiator": "It is the only official source of truth for active Meta ads, providing data directly from the platform's internal systems rather than via web scraping.",
    "target_markets": "Digital Marketers, Journalists, Political Researchers, Regulatory Bodies",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Ad Intelligence & Transparency"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Screenshotting: Manually browsing competitor pages and saving screenshots to local folders or slide decks.",
      "Platform-Specific Manual Search: Searching specifically for 'Top Ads' on platforms like TikTok or LinkedIn manually.",
      "Internal-Only Creative Development: Operating without competitor intelligence, relying entirely on internal creative intuition."
    ],
    "solutionIntents": [
      "search facebook ads by company",
      "political ad transparency database",
      "best free ad spy tool 2024",
      "Meta transparency reports ads",
      "Adjacent SEO Tools: Using SEO tools like Semrush or Ahrefs to look at display ad history, which may overlap with social."
    ],
    "evaluationIntents": [
      "how to see competitor instagram ads"
    ]
  },
  "timestamp": 1776039634741
}