{
  "slug": "metrikal",
  "name": "Metrikal",
  "description": "Metrikal is an App Store Optimization (ASO) analytics and reporting platform that tracks, visualizes, and quantifies the impact of ASO efforts on mobile app growth. It consolidates ASO KPIs from various sources, connects the dots between ASO and Apple Search Ads, and provides actionable insights.",
  "url": "https://optimly.ai/brand/metrikal",
  "websiteUrl": "https://metrikal.io/",
  "logoUrl": "https://logo.clearbit.com/metrikal.io",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "App Store Optimization (ASO) Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T03:46:02.492Z",
  "verifiedVitals": {
    "website": "https://metrikal.io",
    "category": "App Store Optimization (ASO) Analytics",
    "what_it_does": "Metrikal is a platform that provides app marketing reporting and analytics, allowing users to visualize and quantify the impact of their App Store Optimization (ASO) efforts. It consolidates ASO KPIs by connecting and pulling data from sources like App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. The platform also quantifies the relationship between ASO and Apple Search Ads on a keyword level and helps track ASO changes and campaigns.",
    "primary_audience": "UA managers, ASO managers, CEOs, and marketing executives",
    "core_product": "Metrikal dashboard/platform for App Store Optimization (ASO) and mobile app marketing analytics",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Free trial available"
    },
    "parent_ownership": "ShyftUP"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789841965038
}