{"name":"METRO AG","domain":"metroag.de","url":"https://optimly.ai/brand/metro-ag","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"METRO AG is the central management holding company of METRO, a leading international food wholesaler serving HoReCa and trader customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"description","label":"Description","shape":"text","content":"METRO operates in more than 30 countries through wholesale stores, delivery businesses, food service distribution, digital solutions and online marketplaces. Its business serves hotels, restaurants, catering companies, bars, cafés, canteens, small grocery stores and kiosks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help professional customers manage their business challenges more effectively and support their success through wholesale, delivery, digital solutions, sustainable assortments and franchise support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Eric Riegger — Chairman of the Management Board; Guillaume Deruyter — Chief Customer & Merchandise Officer; Christiane Giesen — Chief Operating Officer and Labour Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://metroag.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, customer-focused, practical and growth-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"METRO AG acts as the central management holding company for the METRO group and bundles central management and administrative functions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"METRO helps professional food service and small retail businesses efficiently source food and non-food products, manage operations, access reliable delivery and digital tools, and compete more effectively.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"International food wholesaling through METRO and MAKRO stores\nFood Service Distribution and delivery\nMultichannel sales through stores, delivery, sales teams and digital channels\nB2B online marketplace operations through METRO MARKETS\nDigital solutions for the hospitality industry through DISH\nProfessional own-brand product development\nFranchise solutions and support for small independent retailers\nCentral management and administrative functions for the METRO group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"METRO and MAKRO wholesale assortments\nFood Service Distribution offerings\nMETRO MARKETS B2B online marketplace\nDISH digital solutions for hospitality businesses\nMETRO Chef food products\nMETRO Professional accessories, tools and appliances\nMETRO Premium high-end food products\nFranchise concepts and offerings for small retailers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website states that METRO offers products at different price and quality points and emphasizes attractive prices, but does not publish specific prices or pricing plans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Food wholesale, hospitality and food service, catering, and small grocery retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotels, restaurants, catering companies, bars, cafés, canteens, small grocery stores, kiosks, other professional food service businesses, and small and medium-sized enterprises and sole traders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Professional HoReCa and Trader customers, especially small and medium-sized enterprises and sole traders seeking food and non-food wholesale products, delivery, digital tools or franchise support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Sourcing food and non-food products for hotels, restaurants, cafés, catering businesses and canteens\nFood service delivery and distribution\nOperating and growing small grocery stores and kiosks\nUsing digital tools to manage hospitality businesses\nBuying professional accessories, tools and appliances\nAccessing high-end and specialist food products\nUsing franchise support, advice and tailored assortments\nPurchasing through stores, delivery services or digital sales channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved management of business challenges\nReliable access to professional food and non-food assortments\nGreater flexibility through multichannel purchasing\nOperational support through digital hospitality solutions\nSupport for differentiation and competitiveness\nReliable delivery for food service businesses\nAdvice, products and tailored support for independent retailers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metroag.de","updated_at":"2026-11-07T07:06:47.416426+00:00"}]}],"last_refreshed_at":"2026-11-07T07:06:47.428627+00:00","last_changed_at":"2026-11-07T07:06:47.438136+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=451838af-9cb3-4ebd-b562-ef6e6152829f"}