{"name":"Metro Singapore","domain":"metro.com.sg","url":"https://optimly.ai/brand/metro-singapore","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Singapore department store and online retailer offering beauty, fashion, home and living, travel, health and wellness, and products for women, men, kids and babies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"description","label":"Description","shape":"text","content":"Metro Singapore is a department store retailer with an online shop, physical-store events and services, workshops and demonstrations, tourist privileges, and a loyalty programme called Metro Treasured.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://metro.com.sg","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, welcoming and service-oriented, with an emphasis on discovery, rewards, events and personalised shopping experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a convenient destination for shopping across beauty, fashion, home and living, travel, health and wellness, and family categories, both online and in stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and e-commerce\nDepartment store retail\nBeauty, fashion, home and living, travel, health and wellness, and family merchandise\nMetro Treasured loyalty programme with rewards, vouchers, birthday benefits and exclusive invites\nIn-store events and seasonal sales\nWorkshops and demonstrations\nPersonalised store services\nTourist privileges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Beauty and skincare products\nWomen's and men's fashion\nHome and living products\nBedlinen and bedding\nTravel and tech products\nHealth and wellness products\nKids and babies products\nFragrances and cosmetics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing is displayed on the online store. The site advertises free shipping with $100 spent, promotional discounts, and Metro Treasured rewards including $10 off a first order for new signups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Department store and omnichannel retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Online and in-store shoppers, including women, men, families, beauty shoppers, home and lifestyle shoppers, travellers, and tourists visiting Singapore.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in Singapore seeking a broad department-store selection across beauty, fashion, home, travel and lifestyle categories, as well as international visitors eligible for tourist privileges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for beauty, skincare and fragrance products\nBuying women's and men's apparel\nPurchasing home, bedding and household products\nShopping for luggage, travel accessories and tech products\nBuying health, wellness, kids and baby products\nEarning and redeeming loyalty rewards\nAttending in-store events, workshops and demonstrations\nUsing personalised store services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to a broad range of retail categories online and in stores\nSavings through sales, promotional discounts and loyalty rewards\nAccess to in-store events, workshops and demonstrations\nPersonalised shopping and store services\nTourist-specific shopping benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://metro.com.sg","updated_at":"2026-11-08T03:00:32.949970+00:00"}]}],"last_refreshed_at":"2026-11-08T03:00:32.957622+00:00","last_changed_at":"2026-11-08T03:00:32.965020+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9a7b6ab3-1a92-4854-9f28-ad1c9160915b"}