{
  "slug": "michaels-ross-cole-ltd",
  "name": "michaels, ross & cole ltd",
  "description": "michaels, ross & cole ltd (mrc) provides the m-Power low-code development platform and custom software development services. Their platform enables businesses, particularly small IT teams, to rapidly build custom applications, AI tools, integrate disconnected systems, replace legacy spreadsheets, extend ERP systems, and create self-service portals over existing databases, with a focus on generating standard, maintainable code and offering flexible build options (self-build, co-build, or done-for-you).",
  "url": "https://optimly.ai/brand/michaels-ross-cole-ltd",
  "websiteUrl": "https://mrc-productivity.com/",
  "logoUrl": "https://logo.clearbit.com/mrc-productivity.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Low-code Development Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T22:41:27.600Z",
  "verifiedVitals": {
    "website": "https://mrc-productivity.com",
    "category": "Low-Code Development Platform",
    "what_it_does": "Michaels, Ross & Cole, Ltd. (mrc) provides the m-Power low-code development platform and offers custom software development services. The platform enables organizations to build custom web applications, AI tools, reports, dashboards, portals, and workflows over their existing databases. They also offer consulting to build these solutions for clients or assist clients in building them.",
    "primary_audience": "IT departments and businesses, particularly small IT teams, looking to accelerate custom application and AI tool development, extend ERP systems, and replace legacy tools.",
    "core_product": "m-Power Development Platform",
    "pricing_model": {
      "kind": "one_time",
      "detail": "The m-Power platform is primarily offered through a one-time perpetual license with optional annual maintenance costs and no per-user fees. Monthly subscription plans are also available, starting at $1,500."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790181449697
}