{
  "slug": "michelob-ultra",
  "name": "michelob-ultra",
  "description": "Michelob Ultra is a light beer brand owned by Anheuser-Busch, marketed towards consumers of legal drinking age who are interested in an active lifestyle and responsible consumption.",
  "url": "https://optimly.ai/brand/michelob-ultra",
  "websiteUrl": "https://michelobultra.com/",
  "logoUrl": "https://logo.clearbit.com/michelobultra.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Beer",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:39.660Z",
  "verifiedVitals": {
    "website": "https://michelobultra.com",
    "category": "Alcoholic Beverage",
    "what_it_does": "Michelob Ultra produces and sells light beer and hard seltzers. It is known for being a superior light beer with low calories and carbohydrates, targeting consumers who lead an active, balanced lifestyle.",
    "primary_audience": "Adults of legal drinking age (21+ in the US) who lead an active, balanced lifestyle and are health-conscious.",
    "core_product": "Michelob Ultra light lager. The brand also includes variations such as Michelob Ultra Pure Gold, Amber Max, Infusions, and Hard Seltzer.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are sold as one-time purchases at retail locations, often positioned at a premium price point compared to standard light beers."
    },
    "parent_ownership": "Anheuser-Busch Companies, LLC, which is a wholly owned subsidiary of Anheuser-Busch InBev SA/NV (AB InBev).",
    "named_competitors": [
      "Miller Lite",
      "Coors Light",
      "Bud Light",
      "Modelo Especial",
      "Corona Light",
      "Natural Light",
      "Busch Light",
      "Heineken Light",
      "Heineken 0.0",
      "Peroni 0.0",
      "Big Drop Brewing",
      "Athletic Brewing"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787466853566
}