# Microformatsorg > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Microformats.org is an open standards community that creates simple, open data formats built on existing widely adopted standards (like HTML). Their goal is to allow machines to easily process information intended for humans, improving user experience and data portability. - Business Profile: https://optimly.ai/brand/microformatsorg - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://microformats.org/ - Logo: https://logo.clearbit.com/microformats.org - Slug: microformatsorg - Brand Authority Index tier: Low Visibility - Archetype: Challenger - Category: Web Standards - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Solutions: what are microformats | how to use hCard | Schema.org + JSON-LD: Schema.org provides a large collection of shared vocabularies, typically implemented using JSON-LD (JavaScript Object Notation for Linked Data), which is the current recommended | RDFa (Resource Description Framework in Attributes): A W3C recommendation for embedding rich metadata within HTML, XHTML, and other XML documents. While more complex than microformats, it offers great Comparisons: microformats vs schema.org --- ## Full Details / RAG Data ### Overview Microformatsorg has a Business Profile in the Optimly AI Brand Index. Microformats.org is an open standards community that creates simple, open data formats built on existing widely adopted standards (like HTML). Their goal is to allow machines to easily process information intended for humans, improving user experience and data portability. ### Metadata | Field | Value | |--------------|-------| | Name | Microformatsorg | | Slug | microformatsorg | | URL | https://optimly.ai/brand/microformatsorg | | Logo | https://logo.clearbit.com/microformats.org | | Brand Authority Index tier | Low Visibility | | Archetype | Challenger | | Category | Web Standards | | Last Analyzed | August 9, 2026 | | Last Updated | 2026-08-11T10:28:20.765Z | ### Verified Facts - Founded: 2005 - Headquarters: Distributed Community ### Buyer Intent Signals #### Buyers search for - what are microformats - how to use hCard - Schema.org + JSON-LD: Schema.org provides a large collection of shared vocabularies, typically implemented using JSON-LD (JavaScript Object Notation for Linked Data), which is the current recommended - RDFa (Resource Description Framework in Attributes): A W3C recommendation for embedding rich metadata within HTML, XHTML, and other XML documents. While more complex than microformats, it offers great #### Buyers compare - microformats vs schema.org ### Links - Canonical page: https://optimly.ai/brand/microformatsorg - Official website: https://microformats.org/ - Publisher: https://optimly.ai - Dataset: https://optimly.ai/brand - JSON endpoint: /brand/microformatsorg.json - LLMs.txt: /brand/microformatsorg/llms.txt