{
  "slug": "microsoft-ads-bing",
  "name": "microsoft-ads-bing",
  "description": "Microsoft Advertising (formerly Bing Ads) is a platform that empowers businesses to create and manage digital advertising campaigns across a vast network, including Bing, Yahoo, DuckDuckGo, Microsoft 365, MSN, Microsoft Edge, Outlook, and major Connected TV platforms like Netflix, Max, Hulu, Roku, and discovery+. It offers comprehensive solutions for search, display, video, and shopping campaigns, enhanced by AI for ad creation and robust tools for campaign optimization and cost management. The platform aims to help businesses connect with customers as they search, browse, and shop.",
  "url": "https://optimly.ai/brand/microsoft-ads-bing",
  "websiteUrl": "https://ads.microsoft.com/",
  "logoUrl": "https://logo.clearbit.com/ads.microsoft.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Advertising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:40.655Z",
  "verifiedVitals": {
    "website": "https://ads.microsoft.com",
    "category": "Digital Advertising Platform",
    "what_it_does": "Microsoft Advertising provides tools and services for businesses to create, manage, and optimize various types of advertising campaigns, including Performance Max, Search, Display, Video & CTV, and Shopping campaigns. It aims to connect businesses with customers across the Microsoft Advertising Network, which includes Bing, Yahoo, DuckDuckGo, Microsoft 365, MSN, Microsoft Edge, Outlook, Microsoft Casual Games, and streaming platforms like Netflix, Max, Hulu, Roku, and discovery+. The platform also incorporates AI assistance, such as Copilot, for ad creation.",
    "primary_audience": "Businesses and advertisers looking to promote their products or services.",
    "core_product": "Digital advertising campaigns (Search, Display, Video, CTV, Shopping, Performance Max) across Microsoft's network and partner platforms.",
    "pricing_model": {
      "kind": "usage_based",
      "detail": "No minimum fee, advertisers only pay for clicks, can budget by the day, and control their own budget."
    },
    "parent_ownership": "Microsoft"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787466066853
}