{
  "slug": "microsoft-advertising-formerly-bing-ads",
  "name": "Microsoft-advertising-formerly-bing-ads",
  "description": "Microsoft Advertising (formerly Bing Ads) is a digital advertising platform that enables businesses to reach over 1 billion people across Microsoft properties like Bing, Edge, LinkedIn, Outlook, Copilot, MSN, Windows, and Xbox. It helps advertisers drive sales, generate leads, and build brand awareness with a focus on quality audiences and competitive ROI.",
  "url": "https://optimly.ai/brand/microsoft-advertising-formerly-bing-ads",
  "websiteUrl": "https://ads.microsoft.com/",
  "logoUrl": "https://logo.clearbit.com/ads.microsoft.com",
  "baiScore": 73.3,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Online Advertising Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T07:18:03.219Z",
  "verifiedVitals": {
    "website": "https://ads.microsoft.com",
    "category": "Digital Advertising Platform",
    "what_it_does": "Microsoft Advertising is an advertising platform that enables businesses to reach over 1 billion people across Microsoft experiences such as Bing, Edge, LinkedIn, Outlook, Copilot, MSN, Windows, and Xbox. It helps advertisers drive sales, generate leads, and build brand awareness, offering features like campaign import from Google and Meta, and AI assistance with Copilot.",
    "primary_audience": "Businesses and advertisers seeking to reach a quality audience with high purchasing power across Microsoft's network.",
    "core_product": "A digital advertising platform that enables pay-per-click (PPC) campaigns across Microsoft's search and content network.",
    "pricing_model": {
      "kind": "usage_based",
      "detail": "Pay-per-click (PPC) with no minimum spend or signup fee; customers set their own daily budget and only pay when someone clicks their ad."
    },
    "parent_ownership": "Microsoft Corporation",
    "named_competitors": [
      "Google Ads",
      "Meta Ads"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790193067401
}