# Microsoft-advertising-formerly-bing-ads > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 30, 2026. > Microsoft Advertising (formerly Bing Ads) is a digital advertising platform that enables businesses to reach over 1 billion people across Microsoft properties like Bing, Edge, LinkedIn, Outlook, Copilot, MSN, Windows, and Xbox. It helps advertisers drive sales, generate leads, and build brand awareness with a focus on quality audiences and competitive ROI. - Business Profile: https://optimly.ai/brand/microsoft-advertising-formerly-bing-ads - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://ads.microsoft.com/ - Logo: https://logo.clearbit.com/ads.microsoft.com - Slug: microsoft-advertising-formerly-bing-ads - Brand Authority Index tier: Contender - Category: Online Advertising Platforms - Last Analyzed: August 30, 2026 --- ## Full Details / RAG Data ### Overview Microsoft-advertising-formerly-bing-ads has a Business Profile in the Optimly AI Brand Index. Microsoft Advertising (formerly Bing Ads) is a digital advertising platform that enables businesses to reach over 1 billion people across Microsoft properties like Bing, Edge, LinkedIn, Outlook, Copilot, MSN, Windows, and Xbox. It helps advertisers drive sales, generate leads, and build brand awareness with a focus on quality audiences and competitive ROI. ### Metadata | Field | Value | |--------------|-------| | Name | Microsoft-advertising-formerly-bing-ads | | Slug | microsoft-advertising-formerly-bing-ads | | URL | https://optimly.ai/brand/microsoft-advertising-formerly-bing-ads | | Logo | https://logo.clearbit.com/ads.microsoft.com | | Brand Authority Index tier | Contender | | Category | Online Advertising Platforms | | Last Analyzed | August 30, 2026 | | Last Updated | 2026-09-23T19:51:07.401Z | ### Links - Canonical page: https://optimly.ai/brand/microsoft-advertising-formerly-bing-ads - Official website: https://ads.microsoft.com/ - Publisher: https://optimly.ai - Dataset: https://optimly.ai/brand - JSON endpoint: /brand/microsoft-advertising-formerly-bing-ads.json - LLMs.txt: /brand/microsoft-advertising-formerly-bing-ads/llms.txt