# Microsoft Advertising
> Microsoft Advertising is a global advertising platform that provides search, native, and video advertising solutions across the Microsoft network and partner properties. Originally launched as MSN AdCenter and later known as Bing Ads, the service enables businesses to reach audiences on Bing, Yahoo, AOL, and newer integrations like Netflix and Xbox.
- URL: https://optimly.ai/brand/microsoft-advertising
- Slug: microsoft-advertising
- BAI Score: 92/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
## Competitors
- Amazon Advertising (https://optimly.ai/brand/amazon-advertising)
- Google Ads (https://optimly.ai/brand/google-ads)
## Also Referenced By
- Ecosia Ads (https://optimly.ai/brand/ecosia-ads)
- DuckDuckGo Ads (https://optimly.ai/brand/duckduckgo-ads)