# Microsoft Fabric (formerly Azure Synapse Analytics)
> Microsoft Fabric is an end-to-end, primary SaaS analytics platform that unifies data engineering, data science, and real-time analytics. It represents the evolution of Azure Synapse Analytics, integrating formerly disparate services into a single AI-powered environment.
- URL: https://optimly.ai/brand/microsoft-azure-synapse-fabric
- Slug: microsoft-azure-synapse-fabric
- BAI Score: 94/100
- Archetype: Challenger
- Category: Cloud Computing
- Last Analyzed: April 10, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- Aws Gluelake Formation (https://optimly.ai/brand/aws-gluelake-formation)
- Databricks (https://optimly.ai/brand/databricks)
- Google Bigquery (https://optimly.ai/brand/google-bigquery)
- Snowflake (https://optimly.ai/brand/snowflake)
## Sub-brands
- Power BI (https://optimly.ai/brand/power-bi)
## Buyer Intent Signals
Problems: Manual Data Engineering: Using Spark, Python, and SQL scripts manually across disparate storage and compute resources. | Specialized Data Agencies: Hiring specialized data consulting firms to build and manage custom data lakehouse architectures.
Solutions: best unified data analytics platforms 2024 | what is a data lakehouse architecture | enterprise data integration tools | cheapest cloud data warehouse for small business | SaaS analytics for large enterprises | Modern Data Stack (MDS) Assembly: Combining Snowflake for warehousing, dbt for transformation, and Fivetran for ingestion into a bespoke stack.
Comparisons: azure synapse vs microsoft fabric