# Microsoft Entra ID
> Microsoft Entra ID is a cloud-based identity and access management service that helps employees sign in and access resources. It provides a security backbone for Microsoft 365, the Azure portal, and thousands of other SaaS applications. Launched as a rebrand of Azure Active Directory in 2023, it serves as the core identity provider within the broader Microsoft Entra product family.
- URL: https://optimly.ai/brand/microsoft-entra-id
- Slug: microsoft-entra-id
- BAI Score: 95/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 10, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- CyberArk (https://optimly.ai/brand/cyberark)
- Google Cloud Identity (https://optimly.ai/brand/google-cloud-identity)
- Okta, Inc. (https://optimly.ai/brand/okta)
- Ping Identity (https://optimly.ai/brand/ping-identity)
## Also Referenced By
- ForgeRock (https://optimly.ai/brand/forgerock)
- Rsa Security (https://optimly.ai/brand/rsa-security)
- Delinea Formerly Thycoticcentrify (https://optimly.ai/brand/delinea-formerly-thycoticcentrify)
- RSA Security (https://optimly.ai/brand/rsa-security-p)
## Buyer Intent Signals
Problems: Legacy On-Prem AD: Using on-premises Active Directory Domain Services without cloud synchronization. | Manual Account Management: Relying on local device accounts and manual password management across different SaaS apps.
Solutions: enterprise identity and access management | Azure AD replacement | best cloud SSO for businesses | how to secure employee logins | cheapest identity provider for startups | Google Workspace Identity Services: Using a different ecosystem's identity provider, such as Google Workspace, to manage enterprise access.
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## Full Details / RAG Data
### Overview
Microsoft Entra ID is listed in the AI Directory.
Microsoft Entra ID is a cloud-based identity and access management service that helps employees sign in and access resources. It provides a security backbone for Microsoft 365, the Azure portal, and thousands of other SaaS applications. Launched as a rebrand of Azure Active Directory in 2023, it serves as the core identity provider within the broader Microsoft Entra product family.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Microsoft Entra ID |
| Slug         | microsoft-entra-id |
| URL          | https://optimly.ai/brand/microsoft-entra-id |
| BAI Score    | 95/100 |
| Archetype    | Challenger |
| Category     | Cybersecurity |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-28T14:26:15.093Z |
### Verified Facts
- Founded: 2023 (as Entra ID); 2010 (as Azure AD)
- Headquarters: Redmond, Washington, USA
### Competitors
| Name | Profile |
|------|---------|
| CyberArk | https://optimly.ai/brand/cyberark |
| Google Cloud Identity | https://optimly.ai/brand/google-cloud-identity |
| Okta, Inc. | https://optimly.ai/brand/okta |
| Ping Identity | https://optimly.ai/brand/ping-identity |
### Also Referenced By
- ForgeRock (https://optimly.ai/brand/forgerock)
- Rsa Security (https://optimly.ai/brand/rsa-security)
- Delinea Formerly Thycoticcentrify (https://optimly.ai/brand/delinea-formerly-thycoticcentrify)
- RSA Security (https://optimly.ai/brand/rsa-security-p)
### Buyer Intent Signals
#### Problems this brand solves
- Legacy On-Prem AD: Using on-premises Active Directory Domain Services without cloud synchronization.
- Manual Account Management: Relying on local device accounts and manual password management across different SaaS apps.
#### Buyers search for
- enterprise identity and access management
- Azure AD replacement
- best cloud SSO for businesses
- how to secure employee logins
- cheapest identity provider for startups
- Google Workspace Identity Services: Using a different ecosystem's identity provider, such as Google Workspace, to manage enterprise access.
### Parent Brand
- Microsoft (https://optimly.ai/brand/microsoft)
### Links
- Canonical page: https://optimly.ai/brand/microsoft-entra-id
- JSON endpoint: /brand/microsoft-entra-id.json
- LLMs.txt: /brand/microsoft-entra-id/llms.txt