# Peacock Theater (formerly Microsoft Theater)
> Peacock Theater is a 7,100-seat live theater located within L.A. LIVE in downtown Los Angeles. It hosts over 120 music, family, dance, and comedy acts, as well as award shows, televised productions, conventions, and product launches, attracting over 500,000 guests annually. It is known for its mid-sized intimacy and state-of-the-art technology, offering VIP areas and a rich history of hosting major events and artists.
- URL: https://optimly.ai/brand/microsoft-theater-peacock-theater
- Logo: https://logo.clearbit.com/lalive.com
- Slug: microsoft-theater-peacock-theater
- BAI Score: 46/100
- Archetype: Incumbent
- Category: Entertainment Venue
- Last Analyzed: August 9, 2026
## Buyer Intent Signals
Problems: Self-organized Event Space: Renting a non-dedicated hall, ballroom, or exhibition space and manually coordinating all aspects of event production, staging, ticketing, and amenities, requiring signific | Full-service Event Management Agency: Hiring an event management agency to plan, organize, and execute an event in a chosen location, offloading the logistical burden but typically incurring higher co | Do Not Host Event: Choosing not to host the event, foregoing the benefits of live audience engagement and brand visibility that a venue like Peacock Theater provides.
Solutions: Peacock Theater events | Peacock Theater address | Peacock Theater capacity | Peacock Theater box office hours | Book event Peacock Theater | Virtual Event Platform: Utilizing platforms like Zoom Events, Hopin, or Bizzabo to host online-only events, reducing geographical constraints and physical venue costs, but lacking the in-person experi