{
  "slug": "microsoft-to-do",
  "name": "Microsoft To Do",
  "description": "Microsoft To Do is a cloud-based task management application that allows users to manage their tasks from a smartphone, tablet, and computer. It was developed by the team behind Wunderlist after Microsoft acquired 6Wunderkinder, focusing on personal productivity and integration with the Microsoft 365 ecosystem.",
  "url": "https://optimly.ai/brand/microsoft-to-do",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "anydo",
      "name": "Any.do"
    },
    {
      "slug": "apple-reminders",
      "name": "Apple Reminders"
    },
    {
      "slug": "todoist",
      "name": "Todoist"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "any-do",
      "name": "Any.do"
    },
    {
      "slug": "ticktick",
      "name": "Ticktick"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "microsoft",
    "name": "Microsoft"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T05:22:31.608+00:00",
  "verifiedVitals": {
    "website": "https://todo.microsoft.com",
    "founded": "2017",
    "headquarters": "Redmond, Washington, USA",
    "pricing_model": "Free for individuals; included in Microsoft 365 for business.",
    "core_products": "To-do lists, Daily Planner (My Day), Shared lists, Task Reminders, Outlook Integration.",
    "key_differentiator": "Native, deep integration with Outlook and Microsoft 365, allowing tasks to flow from emails directly into a personal daily planner.",
    "target_markets": "Personal productivity users, students, and employees within the Microsoft 365 ecosystem.",
    "employee_count": "10,000+ (Parent Company)",
    "funding_stage": "Public (MSFT)",
    "subcategory": "Productivity Tools / Task Management"
  },
  "intentTags": null,
  "timestamp": 1777670602665
}