# Microsoft Viva Sales
> Microsoft Viva Sales was a seller experience application designed to use Microsoft 365 and Microsoft Teams to automatically capture, access, and register data into any CRM system. It was launched to eliminate manual data entry for sales professionals by surfacing customer insights directly within the tools they use for daily communication. In 2023, the product was rebranded and evolved into Microsoft Sales Copilot.
- URL: https://optimly.ai/brand/microsoft-viva-sales
- Slug: microsoft-viva-sales
- BAI Score: 72/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
- Part of: Microsoft (https://optimly.ai/brand/microsoft)
## Competitors
- Gong (https://optimly.ai/brand/gong)
- Outreachio (https://optimly.ai/brand/outreachio)
- Salesloft (https://optimly.ai/brand/salesloft)
## Also Referenced By
- Outreach.io (Outreach) (https://optimly.ai/brand/outreach-io-outreach)
## Buyer Intent Signals
Problems: Manual CRM Entry: Manually logging call notes and email interactions into the CRM. | Basic Email/Calendar Tools: Using standard Outlook or Gmail calendar and mail functions without CRM integration. | Outsourced Data Entry Agency: Hiring a virtual assistant or sales coordinator specifically to handle data entry tasks.
Solutions: Microsoft CRM automation for Outlook | How to sync Salesforce with Microsoft Teams | AI for sales productivity Microsoft | auto-log meetings to CRM Microsoft 365 | Notion or Evernote for Sales: Using a general-purpose digital whiteboarding or note-taking tool to track sales progress.
Comparisons: Microsoft Viva Sales pricing