{"name":"Midcounties Co-operative","domain":"midcounties.coop","url":"https://optimly.ai/brand/midcounties-co-operative","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Member-owned co-operative providing food retail, travel, childcare, post office, communications, energy and member investment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"description","label":"Description","shape":"text","content":"Midcounties Co-operative, presented on its website as Our Co-op, is a member-owned co-operative. Members can earn points, share in profits, participate in Society elections and support local communities through their spending and investments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To do good together by sharing profits with members and local communities, supporting community causes and creating positive social and environmental impact.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://midcounties.coop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-focused, inclusive, practical and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by its members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides everyday retail, household, travel, childcare and financial services while giving members rewards, a say in how the Society is run and opportunities to support local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Food retail and grocery services\nTravel services\nChildcare and nursery services\nPost office services\nBroadband and mobile communications\nHome energy services\nMember rewards, points and profit sharing\nCommunity funding and local cause support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Co-op Food stores\nTravelCoop travel services\nLittle Pioneers nurseries\nPost Office branches\nYour Co-op Broadband\nYour Co-op Mobile\nYour Co-op Energy\nTravel eSIM","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises mobile service at £24 per month, travel eSIM data from £2.25, and fixed-term equity investment interest of up to 5.75%. Share Account interest is listed as 1% for balances between £10 and £200 and 2.5% for balances over £200.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumer retail and member-owned services across food, travel, childcare, communications, energy and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Co-operative members, consumers, families, local communities and customers of its retail and service businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers who want everyday retail and household services combined with member rewards, community impact and participation in a member-owned co-operative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for food through Co-op Food stores\nBooking holidays and travel extras through TravelCoop\nUsing local childcare and nursery services\nAccessing post office services\nBuying broadband, mobile, energy or travel eSIM services\nJoining the co-operative to earn points and access member offers\nInvesting through a Share Account or Fixed Term Equity Investment\nSupporting local community causes through member spending and the Doing Good Together Fund","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Members earn points and may share in profits\nMembers can participate in Society elections and have a say in how the co-operative is run\nMember spending supports local communities\nMembers receive exclusive offers and rewards across the businesses\nCustomers can access everyday retail, travel, childcare, communications, energy and post office services\nInvestments can support community projects and sustainability initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midcounties.coop","updated_at":"2026-11-07T05:54:45.839922+00:00"}]}],"last_refreshed_at":"2026-11-07T05:54:45.940695+00:00","last_changed_at":"2026-11-07T05:54:45.947037+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d025274b-ca0a-4121-b6fe-65c4f73aa831"}