# Midcounties Co-operative > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/midcounties-co-operative - **Dataset:** https://optimly.ai/brand/midcounties-co-operative.json - **Markdown:** https://optimly.ai/brand/midcounties-co-operative/llms.txt - **Official website:** https://midcounties.coop - **Slug:** midcounties-co-operative - **Categories:** retail-ecommerce ## Overview - **Tagline:** Member-owned co-operative providing food retail, travel, childcare, post office, communications, energy and member investment services. Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Description:** Midcounties Co-operative, presented on its website as Our Co-op, is a member-owned co-operative. Members can earn points, share in profits, participate in Society elections and support local communities through their spending and investments. Source: Brand's website (https://midcounties.coop) · 2026-11-07 ## Identity - **Mission:** To do good together by sharing profits with members and local communities, supporting community causes and creating positive social and environmental impact. Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Website:** https://midcounties.coop Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Voice & tone:** Welcoming, community-focused, inclusive, practical and promotional. Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Parent ownership:** Owned by its members. Source: Brand's website (https://midcounties.coop) · 2026-11-07 ## Offerings - **Problem solved:** Provides everyday retail, household, travel, childcare and financial services while giving members rewards, a say in how the Society is run and opportunities to support local communities. Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Core capabilities:** - Food retail and grocery services - Travel services - Childcare and nursery services - Post office services - Broadband and mobile communications - Home energy services - Member rewards, points and profit sharing - Community funding and local cause support Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Products / SKUs:** - Co-op Food stores - TravelCoop travel services - Little Pioneers nurseries - Post Office branches - Your Co-op Broadband - Your Co-op Mobile - Your Co-op Energy - Travel eSIM Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Pricing:** The website advertises mobile service at £24 per month, travel eSIM data from £2.25, and fixed-term equity investment interest of up to 5.75%. Share Account interest is listed as 1% for balances between £10 and £200 and 2.5% for balances over £200. Source: Brand's website (https://midcounties.coop) · 2026-11-07 ## Audience - **Target industry:** Consumer retail and member-owned services across food, travel, childcare, communications, energy and financial services. Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Customer base:** Co-operative members, consumers, families, local communities and customers of its retail and service businesses. Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Ideal customer profile:** Consumers who want everyday retail and household services combined with member rewards, community impact and participation in a member-owned co-operative. Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Use cases:** - Shopping for food through Co-op Food stores - Booking holidays and travel extras through TravelCoop - Using local childcare and nursery services - Accessing post office services - Buying broadband, mobile, energy or travel eSIM services - Joining the co-operative to earn points and access member offers - Investing through a Share Account or Fixed Term Equity Investment - Supporting local community causes through member spending and the Doing Good Together Fund Source: Brand's website (https://midcounties.coop) · 2026-11-07 - **Customer outcomes:** - Members earn points and may share in profits - Members can participate in Society elections and have a say in how the co-operative is run - Member spending supports local communities - Members receive exclusive offers and rewards across the businesses - Customers can access everyday retail, travel, childcare, communications, energy and post office services - Investments can support community projects and sustainability initiatives Source: Brand's website (https://midcounties.coop) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.