{"name":"MidFirst Bank","domain":"midfirst.com","url":"https://optimly.ai/brand/midfirst-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"MidFirst Bank is the largest privately owned bank in the United States, providing personal, commercial, trust, private banking, wealth management and mortgage banking products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"description","label":"Description","shape":"text","content":"MidFirst Bank combines the product and service range of a large bank with the service and flexibility of a community bank. It serves more than one million customer accounts nationwide and operates across multiple U.S. markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers achieve their financial goals and support the communities it serves through personalized banking, financial solutions and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"G. Jeffrey Records, Jr. is Chairman of the Board. Todd Dobson is Chief Executive Officer. Ken Clark is Senior Executive Vice President of MidFirst Bank and President of the Midland Mortgage Division.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://midfirst.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personalized, relationship-driven, community-oriented and focused on customer success.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1954","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Oklahoma City, Oklahoma","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Privately owned; MidFirst Bank is the largest privately owned bank in the United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"MidFirst Bank helps individuals, businesses and high-net-worth customers manage their finances, build wealth, access capital and pursue their financial goals through customized banking solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nCommercial banking\nTrust services\nPrivate banking\nWealth management\nMortgage banking\nCommercial real estate lending\nMortgage loan servicing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal banking products and services\nCommercial banking products and services\nTrust products and services\nPrivate banking products and services\nWealth management products and services\nMortgage products and services\nBusiness checking accounts\nOnline banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, businesses, high-net-worth individuals, commercial clients, private banking customers and mortgage customers nationwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers seeking a broad range of banking, lending, mortgage, private banking or wealth management services with personalized service and community-bank flexibility; businesses and commercial real estate clients are specifically served.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Building personal wealth\nManaging personal finances\nBuilding and managing a business\nBusiness checking and online banking\nCommercial lending and commercial real estate financing\nPrivate wealth planning\nMortgage lending and mortgage servicing\nTrust and private banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Achieve financial success\nReach financial goals\nBuild wealth\nAccess personalized financial solutions\nReceive specialized attention for business finances\nManage finances through online banking tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midfirst.com","updated_at":"2026-11-08T02:23:31.762143+00:00"}]}],"last_refreshed_at":"2026-11-08T02:23:31.769536+00:00","last_changed_at":"2026-11-08T02:23:31.777471+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f14c6696-7c11-4c28-b7d3-82b6f104ec21"}