{"name":"MidFlorida Credit Union","domain":"midflorida.com","url":"https://optimly.ai/brand/midflorida-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"MIDFLORIDA Credit Union is a not-for-profit, member-owned Florida credit union providing personal and business banking products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"description","label":"Description","shape":"text","content":"MIDFLORIDA Credit Union offers checking and savings accounts, loans, credit cards, mortgages, online banking, business accounts, and other financial services through branches and digital channels across Florida.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To improve the financial well-being of its members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Board of Directors consists of eleven volunteer positions elected each year at the Annual Meeting of the Membership. The board oversees the credit union and guides senior management in its operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://midflorida.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personalized, community-focused, helpful, educational, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1954","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Not-for-profit and member-owned credit union.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"MIDFLORIDA helps members manage everyday banking, make informed financial decisions, achieve financial goals, and access funding for purchases such as vehicles and homes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nChecking and savings accounts\nConsumer loans and credit cards\nHome loans and mortgages\nOnline banking\nCurrent rate information\nFinancial education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Free Checking\nHigh Yield Checking\nHigh Five Savings\nYouth Savings\nBusiness Accounts\nAuto Loans\nPersonal Loans\nMortgages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The credit union promotes low fees and competitive rates. Specific examples on the site include no monthly fee for Free Checking and advertised home equity loan rates as low as 7.25% APR for 15 years, subject to eligibility and terms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Credit union members throughout Florida, including individuals, families, and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Florida residents and businesses seeking member-owned, community-focused banking with personalized service, competitive rates, and branch and online access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening checking and savings accounts\nManaging everyday banking and payments\nEarning interest on checking or savings balances\nFinancing a vehicle\nApplying for personal loans\nBuying or renovating a home\nAccessing home equity\nUsing credit cards for purchases and rewards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved financial well-being\nGreater access to personalized financial guidance\nConvenient branch and digital banking\nAccess to competitive rates and low-fee banking\nFunding for vehicles, homes, renovations, and personal needs\nSupport for financial planning and informed decision-making","source_type":"1p_website","source_label":"Brand's website","source_url":"https://midflorida.com","updated_at":"2026-11-07T20:23:09.454244+00:00"}]}],"last_refreshed_at":"2026-11-07T20:23:09.467902+00:00","last_changed_at":"2026-11-07T20:23:09.479289+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d4a23eb6-158c-46cd-83f4-e6348b03c07c"}