{"name":"Migros Bank","domain":"migrosbank.ch","url":"https://optimly.ai/brand/migros-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Swiss bank offering personal banking, lending, mortgages, pensions, investments and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"description","label":"Description","shape":"text","content":"Migros Bank provides accounts, cards, payment services, personal loans, mortgages, pension products, investment funds, investment advice and professionally managed portfolios for private customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help customers realise their dreams and achieve financial goals through accessible banking, advice and investment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://migrosbank.ch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-oriented, accessible, practical and digitally focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1958","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday finances, save, obtain financing, plan for retirement and invest or manage wealth with digital tools and professional advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal and savings accounts\nDebit and credit cards\nPayments and mobile payment\nE-banking and mobile banking\nPersonal loans\nMortgage financing\nRetirement and Pillar 3a solutions\nInvestment funds and fund savings plans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Privatkonto\nPrivatkonto Free25\nSparkonto\nAnlagesparkonto\nKonto­korrent\nSäule 3a Konto\nVorsorgefonds\nKreditkarten","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Examples shown include personal loans from 4.9%, a 0.30% discount on online fixed-rate mortgages, Focus digital wealth management at 0.80% annually with a CHF 40 annual minimum fee, and traditional wealth management from 20,000 CHF with fees varying by mandate and asset level. Some accounts and services are described as free.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 1.2 million customers, including private individuals, young people and young adults up to age 25, savers, borrowers, homeowners and investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in Switzerland seeking everyday banking, savings, financing, retirement planning or investment services, including digitally oriented customers and customers seeking professional wealth management.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing a personal bank account\nMaking payments and using cards or mobile payment\nSaving for short-, medium- or long-term goals\nSaving and investing regularly through fund savings plans\nPlanning retirement and reducing tax through Pillar 3a\nApplying for a personal loan\nFinancing or refinancing a home with a mortgage\nInvesting independently through securities accounts and funds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to accounts, payments and investments through E-banking and mobile banking\nReduced-cost or free account management on selected products\nOpportunities to earn interest and build savings\nDiversified investment portfolios and professional portfolio monitoring\nSupport for retirement provision and closing pension gaps\nAccess to mortgage and personal-loan financing\nAbility to manage or adjust investments digitally\nPersonalised advice through video, telephone or branches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://migrosbank.ch","updated_at":"2026-11-08T03:32:10.567181+00:00"}]}],"last_refreshed_at":"2026-11-08T03:32:10.577480+00:00","last_changed_at":"2026-11-08T03:32:10.583666+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=384b6456-7447-4a8f-b5bd-34f50a9561dd"}