# Migros Bank > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/migros-bank - **Dataset:** https://optimly.ai/brand/migros-bank.json - **Markdown:** https://optimly.ai/brand/migros-bank/llms.txt - **Official website:** https://migrosbank.ch - **Slug:** migros-bank - **Categories:** fintech-financial-services ## Overview - **Tagline:** Swiss bank offering personal banking, lending, mortgages, pensions, investments and digital banking services. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Description:** Migros Bank provides accounts, cards, payment services, personal loans, mortgages, pension products, investment funds, investment advice and professionally managed portfolios for private customers. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 ## Identity - **Mission:** Help customers realise their dreams and achieve financial goals through accessible banking, advice and investment solutions. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Website:** https://migrosbank.ch Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Voice & tone:** Customer-oriented, accessible, practical and digitally focused. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Founded:** 1958 Source: Brand's website (https://migrosbank.ch) · 2026-11-08 ## Offerings - **Problem solved:** Helps individuals manage everyday finances, save, obtain financing, plan for retirement and invest or manage wealth with digital tools and professional advice. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Core capabilities:** - Personal and savings accounts - Debit and credit cards - Payments and mobile payment - E-banking and mobile banking - Personal loans - Mortgage financing - Retirement and Pillar 3a solutions - Investment funds and fund savings plans Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Products / SKUs:** - Privatkonto - Privatkonto Free25 - Sparkonto - Anlagesparkonto - Konto­korrent - Säule 3a Konto - Vorsorgefonds - Kreditkarten Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Pricing:** Examples shown include personal loans from 4.9%, a 0.30% discount on online fixed-rate mortgages, Focus digital wealth management at 0.80% annually with a CHF 40 annual minimum fee, and traditional wealth management from 20,000 CHF with fees varying by mandate and asset level. Some accounts and services are described as free. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 ## Audience - **Target industry:** Banking and financial services Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Customer base:** More than 1.2 million customers, including private individuals, young people and young adults up to age 25, savers, borrowers, homeowners and investors. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Ideal customer profile:** Individuals and households in Switzerland seeking everyday banking, savings, financing, retirement planning or investment services, including digitally oriented customers and customers seeking professional wealth management. Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Use cases:** - Opening and managing a personal bank account - Making payments and using cards or mobile payment - Saving for short-, medium- or long-term goals - Saving and investing regularly through fund savings plans - Planning retirement and reducing tax through Pillar 3a - Applying for a personal loan - Financing or refinancing a home with a mortgage - Investing independently through securities accounts and funds Source: Brand's website (https://migrosbank.ch) · 2026-11-08 - **Customer outcomes:** - Convenient access to accounts, payments and investments through E-banking and mobile banking - Reduced-cost or free account management on selected products - Opportunities to earn interest and build savings - Diversified investment portfolios and professional portfolio monitoring - Support for retirement provision and closing pension gaps - Access to mortgage and personal-loan financing - Ability to manage or adjust investments digitally - Personalised advice through video, telephone or branches Source: Brand's website (https://migrosbank.ch) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.