# miHoYo
> miHoYo is a Chinese video game developer and publisher, known globally as HoYoverse for its international operations. The company creates and operates highly successful anime-style open-world action RPGs and other mobile/PC/console games, fostering immersive virtual worlds and character-driven experiences.
- URL: https://optimly.ai/brand/mihoyo-hoyoverse
- Logo: https://logo.clearbit.com/https://genshin.hoyoverse.com/
- Slug: mihoyo-hoyoverse
- BAI Score: 48/100
- Archetype: Incumbent
- Category: Gaming
- Last Analyzed: June 26, 2026
## Buyer Intent Signals
Problems: Seeking engaging entertainment | Looking for immersive virtual worlds | Wanting to play with unique characters and stories | Desiring a rich role-playing experience | Searching for cross-platform gaming options
Solutions: Play Genshin Impact | Download Honkai: Star Rail | Engage with HoYoverse's gaming ecosystem | Explore new anime-style RPGs | Discover new game characters and lore
Comparisons: Genshin Impact reviews | Is Honkai: Star Rail free to play | Best gacha games 2024 | HoYoverse game comparisons | Genshin Impact character tier list
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## Full Details / RAG Data
### Overview
miHoYo is listed in the AI Directory.
miHoYo is a Chinese video game developer and publisher, known globally as HoYoverse for its international operations. The company creates and operates highly successful anime-style open-world action RPGs and other mobile/PC/console games, fostering immersive virtual worlds and character-driven experiences.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | miHoYo |
| Slug         | mihoyo-hoyoverse |
| URL          | https://optimly.ai/brand/mihoyo-hoyoverse |
| Logo         | https://logo.clearbit.com/https://genshin.hoyoverse.com/ |
| BAI Score    | 48/100 |
| Archetype    | Incumbent |
| Category     | Gaming |
| Last Analyzed | June 26, 2026 |
| Last Updated | 2026-07-11T23:38:11.497Z |
### Verified Facts
- Founded: 2011
- Headquarters: Shanghai, China
### Buyer Intent Signals
#### Problems this brand solves
- Seeking engaging entertainment
- Looking for immersive virtual worlds
- Wanting to play with unique characters and stories
- Desiring a rich role-playing experience
- Searching for cross-platform gaming options
#### Buyers search for
- Play Genshin Impact
- Download Honkai: Star Rail
- Engage with HoYoverse's gaming ecosystem
- Explore new anime-style RPGs
- Discover new game characters and lore
#### Buyers compare
- Genshin Impact reviews
- Is Honkai: Star Rail free to play
- Best gacha games 2024
- HoYoverse game comparisons
- Genshin Impact character tier list
### Links
- Canonical page: https://optimly.ai/brand/mihoyo-hoyoverse
- JSON endpoint: /brand/mihoyo-hoyoverse.json
- LLMs.txt: /brand/mihoyo-hoyoverse/llms.txt